Background and challenge Picture this: a guest has visited your website, chosen an accommodation, selected a holiday period, and even made it through the booking
The CNIL Tracking Pixel rule: What changes on July 14th (and what to do now) Recently the data protection authority of France (CNIL) published its
Background and challenge It is a pattern we often see in the travel and leisure industry: guests or visitors have a wonderful holiday or day
It is not just the channel itself. Data, relevance and timing make all the difference. In this blog, we walk you through the most important
Deliverability is the buzzword in the world of email marketing. But what does it really mean? Simply put: it is about whether your e-mails actually
