Utrecht, The Netherlands, 09 October 2023 – Last summer, Wander Journeys was founded, a new email marketing agency that focuses exclusively on companies in the travel and leisure industry. In addition to email consultancy, the company offers a unique automation customisation solution for clients in this industry with ‘Wander Connect’. Wander Journeys was founded from the holding company of Red Online Marketing, the international online marketing agency for the travel and leisure industry with offices in Utrecht, Cologne and Lille. Opportunities abound to join forces with an international focus.
‘Wander Connect’ provides a live connection between various industry booking systems and the email marketing platform Deployteq. These connections make customer and booking data available and make it possible to very easily set up targeted and personalised automation e-mail campaigns that appeal to visitors and/or guests, based on their (historical) booking data and preferences. Within newsletters, there is also the possibility to offer text and image variants based on target audience and booking dates. As this increases the relevance of newsletters, the effectiveness and value per email also increases.
Elise Menkveld, team leader of the email marketing team says; “We have spent over a year working on the link with the most widely used reservation systems in the market. After several successful implementations, we can now offer this scalably to more clients. Importantly, we can also have the solution live within weeks and offer it very competitively. It is a perfect basis for our clients to further build their own e-mail strategy. In addition to this e-mail marketing solution, we naturally also offer consultancy services to take e-mail marketing to the next level. With our years of experience within the travel and leisure industry, we know exactly which campaigns and automations are indispensable for visitors and/or guests.”
Connections are currently possible with BookingExperts, BookZo, EveryOffice and Tommy Booking booking systems. In addition, support is offered on Stratech Campaign.
Wander Journeys already works for several leading companies in the travel and leisure industry, such as: Kennemerduin Campsites, Duinrell, Estivo Travel, Oasis Resorts, Roan Camping Holidays and Strandplevier.
For more information, please contact us.
About Wander Journeys
Wander Journeys is proudly part of Red Online Marketing Holding, the international online marketing agency for the travel and leisure industry. This means short lines of communication with marketers in areas such as SEO, SEA and CRO, as well as native speakers in German and French. The customised product ‘Wander Connect’ is the email marketing automation solution specially developed for the travel and leisure industry. We make sure all your customer and reservation data is available in a professional e-mail marketing automation platform. This allows you to create targeted and personalised email campaigns that appeal to your visitors or guests.
