{"id":1693,"date":"2026-05-12T09:12:08","date_gmt":"2026-05-12T07:12:08","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1693"},"modified":"2026-05-22T15:52:25","modified_gmt":"2026-05-22T13:52:25","slug":"wanderconnect-google-ads-koppeling","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/wanderconnect-google-ads-koppeling","title":{"rendered":"Gerichter adverteren met data die je al hebt, zo werkt de WanderConnect &#8211; Google Ads koppeling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1693\" class=\"elementor elementor-1693\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06f924a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06f924a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbdf088\" data-id=\"dbdf088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fffb1f3 elementor-widget elementor-widget-text-editor\" data-id=\"fffb1f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">WanderConnect en Deployteq gebruikers opgelet! Adverteer jij ook actief op Google Ads en wil je daar het maximale uithalen? Elke maand gaat er budget naar mensen die misschien bij je passen, maar misschien ook niet. Ondertussen zit er in je e-mailsysteem een lijst met mensen van wie je zeker weet: ze hebben eerder geboekt en\/of zich aangemeld voor je nieuwsbrief. Waarom gebruik je die informatie dan niet in je Google campagnes?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aabe92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aabe92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b7c30e\" data-id=\"4b7c30e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9927b0 elementor-widget elementor-widget-spacer\" data-id=\"d9927b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee3022 elementor-widget elementor-widget-heading\" data-id=\"aee3022\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">Wat is het?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbf1a29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbf1a29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eff6b1d\" data-id=\"eff6b1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e43ece4 elementor-widget elementor-widget-text-editor\" data-id=\"e43ece4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Je verbindt je gastendatabase uit je WanderConnect omgeving direct met Google Ads, zodat je slimmer kunt targeten, bestaande klanten automatisch uitsluit en je budget concentreert op de mensen die er echt toe doen.<\/span><\/p><p><span style=\"font-weight: 400;\">Met de directe koppeling tussen WanderConnect en Google Ads Customer Match push je automatisch, up-to-date klantselecties naar je advertentieplatform, zonder handmatige stappen, zonder vertraging, en zonder dat gevoelige data op straat komt te liggen. Dit gebeurt op basis van een wekelijkse push van data.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-013eff6\" data-id=\"013eff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec828fb elementor-widget elementor-widget-image\" data-id=\"ec828fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/05\/integratie-300x300.png\" class=\"attachment-medium size-medium wp-image-1716\" alt=\"Integratie WanderConnect &amp; Google Ads\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/05\/integratie-300x300.png 300w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/05\/integratie-150x150.png 150w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/05\/integratie.png 570w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-134804f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"134804f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d277151\" data-id=\"d277151\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e6a09 elementor-widget elementor-widget-spacer\" data-id=\"83e6a09\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9857f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9857f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c3701\" data-id=\"78c3701\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53bc8c2 elementor-widget elementor-widget-heading\" data-id=\"53bc8c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Wat kun je er concreet mee in Google Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec6caa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec6caa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff9ac1f\" data-id=\"ff9ac1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-340530f elementor-widget elementor-widget-text-editor\" data-id=\"340530f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dit is waar het echt interessant wordt. Ter inspiratie vind je hieronder 4 mogelijkheden wat je met deze data kunt doen:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5b6ad elementor-widget elementor-widget-heading\" data-id=\"0d5b6ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">1. Het algoritme zoekt slimmer naar consumenten die boeken in Performance Max (Pmax)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27303bd elementor-widget elementor-widget-text-editor\" data-id=\"27303bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Performance Max is het meest brede campagnetype van Google: \u00e9\u00e9n campagne die tegelijkertijd adverteert op Search, Display, YouTube, Gmail en meer. Google bepaalt zelf waar en wanneer iemand jouw advertentie ziet. Door je klantenlijst als audience signal (een soort startaanwijzing) toe te voegen, geef je het algoritme een duidelijker richtingspunt: zoek mensen die lijken op deze gasten. Door je eigen klantdata als extra signaal mee te geven, geef je het algoritme een voorsprong. Het hoeft niet meer alleen op basis van zoekgedrag te raden wie jouw ideale gast is, het heeft nu een concreet voorbeeld. Resultaat: betere targeting, ook buiten je eigen lijst.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbcd8c elementor-widget elementor-widget-heading\" data-id=\"efbcd8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">2. PMax gericht op uitsluitend nieuwe boekers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec729d elementor-widget elementor-widget-text-editor\" data-id=\"4ec729d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zelfde type campagne als hierboven, maar met \u00e9\u00e9n slimme aanpassing: je uploadt je bestaande klantenlijst als uitsluiting. Deze Google feature heet &#8220;New Customer Acquisition goal&#8221;. Zo ziet niemand die al bij je geboekt heeft jouw advertentie. Je acquisitie budget gaat 100% naar mensen die je nog niet kennen, geen euro verspild aan iemand die al klant is.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b64845 elementor-widget elementor-widget-heading\" data-id=\"3b64845\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">3. Demand Gen of Display met lookalike doelgroepen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2020ad9 elementor-widget elementor-widget-text-editor\" data-id=\"2020ad9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Demand Gen is een campagnetype gericht op het wekken van interesse bij mensen die je nog niet kennen, vergelijkbaar met wat je van sociale media gewend bent, maar dan via Google (YouTube, Gmail, Discover). Het slimme: je gebruikt je klantenlijst als basis voor een lookalike-doelgroep. Google zoekt automatisch naar nieuwe mensen die qua gedrag en profiel lijken op je beste gasten. Ideaal voor merkbekendheid en het bereiken van nieuwe potenti\u00eble gasten. <br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a475b elementor-widget elementor-widget-heading\" data-id=\"d3a475b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">4. Remarketing via Display of Demand Gen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ed27f elementor-widget elementor-widget-text-editor\" data-id=\"f5ed27f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Displayadvertenties zijn de visuele banners die je tegenkomt op websites en apps. Met je klantenlijst kun je gericht die mensen opnieuw bereiken die al in je database zitten: nieuwsbriefabonnees, oud-gasten, mensen die ooit een formulier invulden, maar de afgelopen tijd niets geboekt hebben. Een visuele herinnering op het juiste moment, precies wanneer iemand aan zijn volgende vakantie begint te denken.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e97bced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e97bced\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47ba69c\" data-id=\"47ba69c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ede90 elementor-widget elementor-widget-spacer\" data-id=\"79ede90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8735c7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8735c7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-066fe27\" data-id=\"066fe27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5104bc5 elementor-widget elementor-widget-heading\" data-id=\"5104bc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Veilig en AVG-proof<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d9556 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d9556\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e320692\" data-id=\"e320692\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-715f4a9 elementor-widget elementor-widget-text-editor\" data-id=\"715f4a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: bold;\"><span style=\"font-weight: 400;\">Google Ads haalt dit bestand automatisch op en verwerkt de data intern. De e-mailadressen worden door Google zelf gehasht, jouw klantdata komt dus nooit leesbaar bij Google terecht.<\/span><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a2a624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a2a624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c4814e\" data-id=\"6c4814e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72d3257 elementor-widget elementor-widget-spacer\" data-id=\"72d3257\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23b15e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23b15e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e34902e\" data-id=\"e34902e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e453f1f elementor-widget elementor-widget-heading\" data-id=\"e453f1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Wat levert het op?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2376533 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2376533\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cabef64\" data-id=\"cabef64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3714c9d elementor-widget elementor-widget-text-editor\" data-id=\"3714c9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\"><span style=\"font-weight: 400;\">Op basis van data die wij hebben opgehaald bij Google en onze eigen eerste implementaties, zien we indicaties die de moeite waard zijn. Customer match kan resulteren in een verbetering van het aantal boekingen in de orde van 5 tot 7%. Dat zijn geen gegarandeerde benchmarks, maar realistische verwachtingen.<\/span><\/span><\/p><p><span style=\"font-weight: bold;\"><span style=\"font-weight: 400;\">Voor een vakantiepark dat \u20ac8.000 per maand uitgeeft aan Google Ads en nu gemiddeld 140 boekingen per maand haalt, zou een verbetering van 5 tot 7% betekenen dat er 7 \u00e0 10 extra boekingen per maand bijkomen, zonder dat het budget omhoog gaat. Alleen door slimmer te targeten met je eigen klantdata.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1f45 elementor-widget elementor-widget-spacer\" data-id=\"28d1f45\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3b61ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3b61ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a17ec\" data-id=\"67a17ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9be9078 elementor-widget elementor-widget-text-editor\" data-id=\"9be9078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #121d39;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Hier typen...\"><span style=\"font-size: 29px;\">Investering<br \/><\/span><span style=\"font-size: 16px; font-weight: 500;\">Het inrichten van de koppeling kost eenmalig \u20ac 299.\u00a0<br \/><\/span><span style=\"font-size: 16px; font-weight: 500;\">Daarna betaal je \u20ac 99 per maand, met een minimale looptijd van 6 maanden.\u00a0<br \/><\/span><span style=\"font-size: 16px; font-weight: 500;\">Het advertentiebudget valt hier buiten en blijft volledig in jouw beheer.<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-458551d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"458551d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eb68ed\" data-id=\"7eb68ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca0188 elementor-widget elementor-widget-heading\" data-id=\"8ca0188\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Kwaliteitseisen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3040416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3040416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9249634\" data-id=\"9249634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e65387 elementor-widget elementor-widget-text-editor\" data-id=\"2e65387\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: bold;\"><span style=\"font-weight: 400;\">Customer Match werkt het beste als je database voldoende volume heeft. Google zelf houdt minimaal 1.000 e-mailadressen aan, maar uit onze ervaring is een minimum van 5.000 e-mailadressen per selectie wenselijk. Na de Google-matching houd je genoeg over om de doelgroep actief te laten zijn. Voor anderstalige klanten (Duits, Frans, Engels) geldt dat het aandeel actieve Google-accounthouders per land kan vari\u00ebren.<\/span><\/span>\n\n<span style=\"font-weight: bold;\"><span style=\"font-weight: 400;\">Naast databasegrootte zijn er ook vereisten aan het Google Ads account zelf:\u00a0<\/span><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a31167 elementor-widget elementor-widget-text-editor\" data-id=\"6a31167\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Het account moet minimaal <\/span><b>90 dagen actief<\/b><span style=\"font-weight: 400;\"> zijn<\/span><\/li><li><span style=\"font-weight: 400;\">Er moet een <\/span><b>lifetime spend van minimaal $50.000<\/b><span style=\"font-weight: 400;\"> zijn<\/span><\/li><li><span style=\"font-weight: 400;\">Er moet een <\/span><b>goede betalingsgeschiedenis<\/b><span style=\"font-weight: 400;\"> zijn<\/span><\/li><li><span style=\"font-weight: 400;\">Er mogen geen eerdere <\/span><b>policy violations<\/b><span style=\"font-weight: 400;\"> zijn<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355bf94 elementor-widget elementor-widget-text-editor\" data-id=\"355bf94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: bold;\"><span style=\"font-weight: 400;\">We checken deze altijd in de intake, zodat je nooit voor verrassingen komt te staan.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-045ded8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"045ded8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9c91ff\" data-id=\"a9c91ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beac832 elementor-widget elementor-widget-spacer\" data-id=\"beac832\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-913d395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"913d395\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b6d48\" data-id=\"73b6d48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba3bda3 elementor-widget elementor-widget-heading\" data-id=\"ba3bda3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Meer weten?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3a61e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3a61e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0d4e95\" data-id=\"c0d4e95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fcbbb9 elementor-widget elementor-widget-text-editor\" data-id=\"4fcbbb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Heb je nog vragen of wil je meer over de WanderConnect &#8211; Google Ads koppeling weten? <a href=\"https:\/\/wanderjourneys.com\/nl\/contact\">Neem contact met ons op<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WanderConnect en Deployteq gebruikers opgelet! Adverteer jij ook actief op Google Ads en wil je daar het maximale uithalen? Elke maand gaat er budget naar mensen die misschien bij je passen, maar misschien ook niet. Ondertussen zit er in je e-mailsysteem een lijst met mensen van wie je zeker weet: ze hebben eerder geboekt en\/of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gerichter adverteren met data die je al hebt via Google Ads<\/title>\n<meta name=\"description\" content=\"Koppel je WanderConnect database aan Google Ads en adverteer slimmer met data die je al hebt. 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