{"id":1557,"date":"2026-01-06T16:16:02","date_gmt":"2026-01-06T15:16:02","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1557"},"modified":"2026-01-09T16:02:18","modified_gmt":"2026-01-09T15:02:18","slug":"e-mailmarketing-trends-2026","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026","title":{"rendered":"E-mailmarketing trends 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1557\" class=\"elementor elementor-1557\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d594c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d594c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9496150\" data-id=\"9496150\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c50fca1 elementor-widget elementor-widget-text-editor\" data-id=\"c50fca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Niet alleen het kanaal zelf, maar data, relevantie en timing maken het verschil. In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adbc4ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adbc4ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4b85c\" data-id=\"bc4b85c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77fdda2 elementor-widget elementor-widget-spacer\" data-id=\"77fdda2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d81612b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d81612b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3fa79f\" data-id=\"a3fa79f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1f3059 elementor-widget elementor-widget-heading\" data-id=\"b1f3059\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">Zero- en first party data\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baee016 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baee016\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce7ae85\" data-id=\"ce7ae85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e13015 elementor-widget elementor-widget-text-editor\" data-id=\"7e13015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Met de \u201cdood van third-party cookies\u201d en strengere regelgeving vanuit de AVG wordt het gebruik van zero- en first party data belangrijker. Zero party data is data die een klant zelf vrijwillig afgeeft, zoals bijvoorbeeld bij het invullen van een voorkeurenformulier. First-party data is data die je via eigen kanalen verzamelt op basis van gedrag (kliks in e-mails, eerdere boekingen, etc.).<\/span><\/p><p><span style=\"font-weight: 400;\">Uit onderzoek blijkt dat <\/span><a href=\"https:\/\/gopages.segment.com\/rs\/667-MPQ-382\/images\/State-of-personalization-report_reduced.pdf\"><span style=\"font-weight: 400;\">69%<\/span><\/a><span style=\"font-weight: 400;\"> het prima vindt als zijn data gebruikt wordt om zijn gebruikerservaring te optimaliseren. Hierbij is het wel belangrijk dat je transparant bent over welke informatie je verzamelt en waar je die data voor gaat gebruiken.<\/span><\/p><p><span style=\"font-weight: 400;\">Er zijn verschillende manieren om deze data te verzamelen, het is vooral belangrijk dat het leuk is voor de ontvanger en relevant is voor jou. Een voorbeeld hoe we dit in het verleden hebben gedaan is via een kerstcampagne in samenwerking met De Kennemer Duincampings. Lees <a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/case-126-hogere-ctr-door-gepersonaliseerde-kerstcampagne-voor-de-kennemer-duincampings\">hier<\/a> de case.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93de89e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93de89e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa5d23b\" data-id=\"aa5d23b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d08f0fd elementor-widget elementor-widget-spacer\" data-id=\"d08f0fd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4497772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4497772\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b44ced6\" data-id=\"b44ced6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84e150e elementor-widget elementor-widget-heading\" data-id=\"84e150e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Hyperpersonalisatie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f8f3cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f8f3cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9b877\" data-id=\"8a9b877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3863c19 elementor-widget elementor-widget-text-editor\" data-id=\"3863c19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Inmiddels is het nauwelijks meer een trend te noemen, want personalisatie was altijd al relevant en blijft dat ook. Met de opkomst van AI in combinatie met first party data zijn er echter wel steeds meer mogelijkheden om dit naar een hoger niveau te tillen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Denk aan personalisatie op basis van boekingsgedrag, interesses, maar ook de timing van de verzending. Met de inzet van voorspellende AI kan dit allemaal steeds beter op de persoon worden afgestemd.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2967b76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2967b76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a31dc1\" data-id=\"2a31dc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b90133 elementor-widget elementor-widget-spacer\" data-id=\"9b90133\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c98b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c98b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac6e2e7\" data-id=\"ac6e2e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46e7c55 elementor-widget elementor-widget-heading\" data-id=\"46e7c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Van e-mailkanaal naar datagedreven communicatiestrategie\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4793f87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4793f87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6274d16\" data-id=\"6274d16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7c549 elementor-widget elementor-widget-text-editor\" data-id=\"6e7c549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">E-mail staat steeds minder op zichzelf. In 2026 is e-mail onderdeel van een bredere communicatiestrategie rondom de database. <\/span><span style=\"font-weight: 400;\">Naast e-mail worden ook kanalen als:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">on-site personalisatie<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">steeds vaker vanuit dezelfde databron aangestuurd. E-mail blijft het fundament, maar niet het enige contactmoment. Denk bij elke boodschap aan het juiste kanaal op het juiste moment en voorkom dat mensen vanuit verschillende kanalen een vergelijkbaar bericht ontvangen. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb6ef67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb6ef67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39af7e8\" data-id=\"39af7e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e3a293 elementor-widget elementor-widget-spacer\" data-id=\"6e3a293\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d38d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d38d8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3542ec2\" data-id=\"3542ec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff0ba8 elementor-widget elementor-widget-heading\" data-id=\"4ff0ba8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f731d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58f731d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a4ec7f\" data-id=\"3a4ec7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a04df98 elementor-widget elementor-widget-text-editor\" data-id=\"a04df98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zojuist hebben we het al aangestipt: AI gaat verder dan het schrijven van onderwerpregels en andere content. Predictive AI zal in 2026 steeds meer worden ingezet voor segmentatie van doelgroepen en om toekomstig boek- en\/ of reisgedrag te voorspellen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Daarnaast wordt AI al volop gebruikt voor content generatie (onderwerpregels, afbeeldingen, vertalingen, etc), en zal dit naar verwachting alleen maar toenemen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Een veelgehoord probleem is dat reis- en recreatiebedrijven te weinig content hebben voor alle verschillende doelgroepen en dat er te weinig tijd is om dit te maken. Hier komt AI om de hoek kijken. Door te werken met AI agents van bijv. ChatGPT of Gemini, kun je AI leren om te schrijven zoals je jouw doelgroep wilt aanspreken. Dit bespaart onderaan de streep veel tijd in het cre\u00ebren van teksten.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b99a04b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b99a04b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7dafb1\" data-id=\"f7dafb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89a06a8 elementor-widget elementor-widget-text-editor\" data-id=\"89a06a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dit kun je ook doen met het cre\u00ebren van afbeeldingen. Natuurlijk wil je mensen echte foto\u2019s laten zien van de werkelijkheid, maar met AI kun je hele mooie sfeerbeelden maken op basis van bestaande foto\u2019s. Denk bijvoorbeeld aan onderstaande voorbeelden:\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Je wilt het najaar promoten, maar je hebt alleen maar een fotoshoot in de zomer gedaan. Met \u2018Nano Banana\u2019 van Google kun je een bestaande foto uploaden en vragen of hij de afbeelding in herfststijl kan zetten. De originele foto blijft in tact, maar is nu wel volledig in de stijl van de periode die je wilt promoten.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De fotoshoot heeft helaas plaatsgevonden op een dag waarin het weer niet helemaal mee zat. Met AI kun je nu eenvoudig de zon laten schijnen.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdba14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdba14b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0cd35c7\" data-id=\"0cd35c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d43d4 elementor-widget elementor-widget-image\" data-id=\"59d43d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"559\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_44PM-1-1024x559.jpeg\" class=\"attachment-large size-large wp-image-1564\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_44PM-1-1024x559.jpeg 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_44PM-1-768x419.jpeg 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_44PM-1.jpeg 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d0540a\" data-id=\"6d0540a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46234da elementor-widget elementor-widget-image\" data-id=\"46234da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"559\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_46PM-1-1024x559.jpeg\" class=\"attachment-large size-large wp-image-1567\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_46PM-1-1024x559.jpeg 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_46PM-1-768x419.jpeg 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_46PM-1.jpeg 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-29222c2\" data-id=\"29222c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74725b7 elementor-widget elementor-widget-image\" data-id=\"74725b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"559\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_55PM-1024x559.jpeg\" class=\"attachment-large size-large wp-image-1570\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_55PM-1024x559.jpeg 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_55PM-768x419.jpeg 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_55PM-1536x838.jpeg 1536w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_55PM-2048x1117.jpeg 2048w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_55PM.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-326f16b\" data-id=\"326f16b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c53bc79 elementor-widget elementor-widget-image\" data-id=\"c53bc79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"559\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_59PM-1024x559.jpeg\" class=\"attachment-large size-large wp-image-1573\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_59PM-1024x559.jpeg 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_59PM-768x419.jpeg 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_59PM-1536x838.jpeg 1536w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Generated-Image-December-24-2025-2_59PM-2048x1117.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b838333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b838333\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beaf298\" data-id=\"beaf298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8da2dd elementor-widget elementor-widget-spacer\" data-id=\"e8da2dd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad01e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad01e91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5d5f84\" data-id=\"d5d5f84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995809c elementor-widget elementor-widget-heading\" data-id=\"995809c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Focus op mobiel en toegankelijkheid\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2069c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2069c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1fb68f\" data-id=\"f1fb68f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e79bd7 elementor-widget elementor-widget-text-editor\" data-id=\"9e79bd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Inmiddels opent ruim de helft van de gebruikers zijn e-mails op mobiel. Logischerwijs verschuift daarmee ook de designfocus naar mobile-first. Minimalistische designs met focus op \u00e9\u00e9n specifieke actie krijgen de voorkeur boven complexere designs die weergave issues op mobiel op kunnen leveren. Ook voor het schrijven van code voor je e-mail(template) wordt vaker gekozen voor een mobile-first benadering in plaats van desktop-first.<br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Daarnaast is er meer aandacht voor dark mode en blijft toegankelijkheid een vereiste. Zeker nu de <\/span><a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\"><span style=\"font-weight: 400;\">European Accessibility Act (EAA)<\/span><\/a><span style=\"font-weight: 400;\"> van kracht is, is dit niet langer een nice-to-have, maar een must-have. Met de European Accessibility Act van kracht, is het belangrijk dat je e-mail template waarin noodzakelijke informatie staat rondom betalingen of verblijf voor iedereen toegankelijk is. Controleer daarom goed op verschillende apparaten hoe jouw mails eruit komen te zien. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6aeb8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6aeb8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce14077\" data-id=\"ce14077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542a827 elementor-widget elementor-widget-spacer\" data-id=\"542a827\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e37879e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e37879e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e5d73d\" data-id=\"1e5d73d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc0a3a8 elementor-widget elementor-widget-heading\" data-id=\"bc0a3a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Deliverability en databasehygi\u00ebne worden structureel\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00ce67d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00ce67d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97138dd\" data-id=\"97138dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee3c7d elementor-widget elementor-widget-text-editor\" data-id=\"dee3c7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deliverability is in 2026 geen technisch sluitstuk meer, maar een vast onderdeel van e-mailmarketing. Zo heeft Gmail in november 2025 aangekondigd hier nog strenger op te monitoren dan ze al deden. Overtreed je de regels? Dan kom je minder snel de mailbox binnen.\u00a0<\/span><span style=\"font-weight: 400;\">Denk aan:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">actieve opschoning van inactieve contacten<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">engagement-based segmentatie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">monitoring van verzendreputatie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Controleren hoe je email scoort op technisch vlak<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Een gezonde database zorgt voor betere resultaten \u00e9n lagere kosten. <\/span><b>Praktisch:<\/b><span style=\"font-weight: 400;\"> maak databasehygi\u00ebne een terugkerend proces, geen eenmalige actie<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Niet alleen het kanaal zelf, maar data, relevantie en timing maken het verschil. In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche. Zero- en first party data Met de \u201cdood van third-party cookies\u201d en strengere regelgeving vanuit de AVG wordt het gebruik [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-mailmarketing trends 2026 - Wander Journeys<\/title>\n<meta name=\"description\" content=\"In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mailmarketing trends 2026 - Wander Journeys\" \/>\n<meta property=\"og:description\" content=\"In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\" \/>\n<meta property=\"og:site_name\" content=\"Wander Journeys\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T15:16:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T15:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Wander-LinkedIn-Template-special-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026#article\",\"isPartOf\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\"},\"author\":{\"name\":\"roy\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966\"},\"headline\":\"E-mailmarketing trends 2026\",\"datePublished\":\"2026-01-06T15:16:02+00:00\",\"dateModified\":\"2026-01-09T15:02:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\"},\"wordCount\":820,\"publisher\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\"},\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\",\"name\":\"E-mailmarketing trends 2026 - Wander Journeys\",\"isPartOf\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#website\"},\"datePublished\":\"2026-01-06T15:16:02+00:00\",\"dateModified\":\"2026-01-09T15:02:18+00:00\",\"description\":\"In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.\",\"breadcrumb\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wanderjourneys.com\/nl\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-mailmarketing trends 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#website\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/\",\"name\":\"Wander Journeys\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wanderjourneys.com\/nl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\",\"name\":\"Wander Journeys\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg\",\"contentUrl\":\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg\",\"width\":140,\"height\":40,\"caption\":\"Wander Journeys\"},\"image\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966\",\"name\":\"roy\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-mailmarketing trends 2026 - Wander Journeys","description":"In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026","og_locale":"nl_NL","og_type":"article","og_title":"E-mailmarketing trends 2026 - Wander Journeys","og_description":"In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.","og_url":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026","og_site_name":"Wander Journeys","article_published_time":"2026-01-06T15:16:02+00:00","article_modified_time":"2026-01-09T15:02:18+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2026\/01\/Wander-LinkedIn-Template-special-8.png","type":"image\/png"}],"author":"roy","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026#article","isPartOf":{"@id":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026"},"author":{"name":"roy","@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966"},"headline":"E-mailmarketing trends 2026","datePublished":"2026-01-06T15:16:02+00:00","dateModified":"2026-01-09T15:02:18+00:00","mainEntityOfPage":{"@id":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026"},"wordCount":820,"publisher":{"@id":"https:\/\/wanderjourneys.com\/nl\/#organization"},"articleSection":["Uncategorized"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026","url":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026","name":"E-mailmarketing trends 2026 - Wander Journeys","isPartOf":{"@id":"https:\/\/wanderjourneys.com\/nl\/#website"},"datePublished":"2026-01-06T15:16:02+00:00","dateModified":"2026-01-09T15:02:18+00:00","description":"In dit blog lichten we de belangrijkste e-mailtrends voor 2026 toe en wat dit betekent voor organisaties in de reis- en recreatiebranche.","breadcrumb":{"@id":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailmarketing-trends-2026#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wanderjourneys.com\/nl"},{"@type":"ListItem","position":2,"name":"E-mailmarketing trends 2026"}]},{"@type":"WebSite","@id":"https:\/\/wanderjourneys.com\/nl\/#website","url":"https:\/\/wanderjourneys.com\/nl\/","name":"Wander Journeys","description":"","publisher":{"@id":"https:\/\/wanderjourneys.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wanderjourneys.com\/nl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/wanderjourneys.com\/nl\/#organization","name":"Wander Journeys","url":"https:\/\/wanderjourneys.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg","contentUrl":"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg","width":140,"height":40,"caption":"Wander Journeys"},"image":{"@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966","name":"roy"}]}},"_links":{"self":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/posts\/1557"}],"collection":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/comments?post=1557"}],"version-history":[{"count":0,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/posts\/1557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/media\/1561"}],"wp:attachment":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/media?parent=1557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/categories?post=1557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/tags?post=1557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}