{"id":1524,"date":"2025-12-09T07:51:31","date_gmt":"2025-12-09T06:51:31","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1524"},"modified":"2025-12-09T07:53:30","modified_gmt":"2025-12-09T06:53:30","slug":"te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche","title":{"rendered":"Te gast bij Leisuretalk: dit is waarom e\u2011mailmarketing onmisbaar is in de recreatiebranche"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1524\" class=\"elementor elementor-1524\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64c3d20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c3d20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2986207\" data-id=\"2986207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8491c39 elementor-widget elementor-widget-text-editor\" data-id=\"8491c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Onlangs was Elise, teamleider van Wander Journeys, te gast bij <\/span><b>Leisuretalk<\/b> <span style=\"font-weight: 400;\">om samen met Richard Otten te praten over waar ons hart sneller van gaat kloppen: slimme, persoonlijke e-mailmarketing voor de recreatie- en reisbranche. Richard Otten is ondernemer, adviseur en expert in de toerisme-, recreatie- en leisuresector, vooral bekend om zijn focus op glamping en outdoor hospitality.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">In dit blog delen we de belangrijkste inzichten die werden bespraken m\u00e9t praktische tips en kansen voor jou als ondernemer of marketeer.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e39dfc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e39dfc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdc58fe\" data-id=\"bdc58fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02f88eb elementor-widget elementor-widget-spacer\" data-id=\"02f88eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e153076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e153076\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfd70a1\" data-id=\"dfd70a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce3d00 elementor-widget elementor-widget-heading\" data-id=\"3ce3d00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">Van bulk naar relevantie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f5a2ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f5a2ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4a2a30\" data-id=\"e4a2a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b212c elementor-widget elementor-widget-text-editor\" data-id=\"13b212c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In de podcast werd gesproken waarom generieke nieuwsbrieven eigenlijk niet meer kunnen. Je gasten verwachten persoonlijke, relevante content. Zeker als je al z\u00f3veel weet van je doelgroep (zoals verblijfsdata, gezinssamenstelling, interesses). <\/span><span style=\"font-weight: 400;\">Voorbeelden:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ouders met schoolgaande kinderen? Mail alleen over vakanties in de juiste regio en periode<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampeerders vs. huurders? Stuur andere afbeeldingen en passende teksten<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oud-gasten? Inspireer ze rond dezelfde periode als hun vorige verblijf<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Met slimme segmentatie verhoog je niet alleen je open- en klikratio, maar ook de klanttevredenheid en je kans op herhaalboekingen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46bb2d7\" data-id=\"46bb2d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2351d8d elementor-widget elementor-widget-image\" data-id=\"2351d8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"561\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-05-om-16.53.27-1024x561.png\" class=\"attachment-large size-large wp-image-1525\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-05-om-16.53.27-1024x561.png 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-05-om-16.53.27-768x421.png 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-05-om-16.53.27-1536x842.png 1536w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-05-om-16.53.27.png 1907w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb87dee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb87dee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-287c5b0\" data-id=\"287c5b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c72239 elementor-widget elementor-widget-spacer\" data-id=\"5c72239\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-998aa20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"998aa20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f72973c\" data-id=\"f72973c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ead07 elementor-widget elementor-widget-heading\" data-id=\"51ead07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Trends en actualiteiten om op in te spelen\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7876101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7876101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1c7ade\" data-id=\"f1c7ade\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8ccbef elementor-widget elementor-widget-text-editor\" data-id=\"b8ccbef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Daarnaast zijn er verschillende trends aan bod gekomen tijdens het gesprek. Hieronder worden er een aantal uitgelicht:\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalisatie wordt de standaard<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">E-mailcampagnes waarin iedereen dezelfde content ontvangt, zijn niet meer van deze tijd. Met de juiste tools kun je content per doelgroep vari\u00ebren, van onderwerpregel tot visuals en calls-to-action. Hoe relevanter je bent, hoe hoger je engagement.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datakoppelingen maken het verschil<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Door je e-mailsysteem slim te koppelen aan je reserveringssysteem beschik je over actuele, waardevolle data. Denk aan boekingsperiodes, type verblijf, gezinssamenstelling of herhaalbezoeken. Daarmee maak je gepersonaliseerde campagnes die echt aansluiten op de gastreis.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kwaliteit boven kwantiteit<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Een grote e-maillijst lijkt aantrekkelijk, maar is alleen waardevol als je ontvangers actief zijn. Slapende contacten hebben een negatieve invloed op je verzendreputatie. Regelmatig opschonen en heractiveren is dus essentieel.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI als inspiratietool, niet als vervanging<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">AI speelt een steeds grotere rol in marketing, ook bij ons. We gebruiken tools zoals ChatGPT en Gemini voor content idee\u00ebn en tools voor beeldcreatie (zoals aangepaste seizoensbeelden). Maar: de inhoud, tone-of-voice en strategie blijven mensenwerk. AI ondersteunt, maar neemt het (nog) niet over.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliverability is de basis<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Zelfs de beste e-mailcampagne is zinloos als hij niet in de inbox aankomt. Deliverability, de mate waarin je mail daadwerkelijk bij de ontvanger belandt \u2013 is essentieel. Zorg voor een goed ingesteld domein, houd je verzendlijsten schoon en mail regelmatig. Providers als Gmail en Outlook kijken naar jouw reputatie: hoe vaker je wordt geopend en aangeklikt, hoe beter je inbox-positie. Vermijd spam triggers, test je campagnes en monitor je statistieken. Lees het <\/span><a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/deliverability-wat-is-het-en-wat-kun-jij-doen\"><span style=\"font-weight: 400;\">deliverability blog<\/span><\/a><span style=\"font-weight: 400;\"> voor meer informatie. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef7fdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef7fdc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43368f5\" data-id=\"43368f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f99526 elementor-widget elementor-widget-spacer\" data-id=\"2f99526\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c1847 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c1847\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fe08aa\" data-id=\"6fe08aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb93579 elementor-widget elementor-widget-heading\" data-id=\"cb93579\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Tips uit de aflevering<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42fc77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42fc77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-111fb24\" data-id=\"111fb24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-536b216 elementor-widget elementor-widget-text-editor\" data-id=\"536b216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Voor iedereen die wil beginnen of verbeteren met e-mailmarketing in de recreatiebranche, geven we graag deze tips mee:<br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bepaal je doel<\/b><span style=\"font-weight: 400;\">: wil je meer boekingen, loyale gasten of betere bezetting in het laagseizoen?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gebruik je data slim<\/b><span style=\"font-weight: 400;\">: wat weet je al van je gasten, en hoe kun je daarop inspelen? Denk aan type gast, verblijfsperiode, klikgedrag, feedback.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmenteer stap voor stap<\/b><span style=\"font-weight: 400;\">: begin klein: huurders vs. kampeerders, gezinnen vs. stellen, schoolgaand vs. niet-schoolgaand. Je hoeft niet alles tegelijk te doen.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zorg voor regelmaat \u00e9n relevantie<\/b><span style=\"font-weight: 400;\">: verstuur liever maandelijks iets relevants, dan incidenteel iets generieks.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zorg voor sterke content<\/b><span style=\"font-weight: 400;\">: goede beelden, pakkende teksten en een duidelijke call-to-action maken het verschil.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Techniek moet kloppen<\/b><span style=\"font-weight: 400;\">: check je instellingen, domeinverificatie, koppelingen en deliverability. Anders kom je niet in de inbox.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Durf ook afscheid te nemen<\/b><span>: slapende contacten zijn geen waardevolle contacten. Activeer ze \u00f3f verwijder ze.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b8aa8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b8aa8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73bd66f\" data-id=\"73bd66f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-902da4d elementor-widget elementor-widget-spacer\" data-id=\"902da4d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3819b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3819b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5603c6a\" data-id=\"5603c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355ea27 elementor-widget elementor-widget-heading\" data-id=\"355ea27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Luister de volledige podcast<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14f351d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14f351d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1abd57\" data-id=\"c1abd57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f40d57 elementor-widget elementor-widget-text-editor\" data-id=\"6f40d57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Benieuwd naar het hele gesprek? Je vindt de aflevering van Leisuretalk op o.a. <\/span><a href=\"https:\/\/open.spotify.com\/episode\/4KE9XerijmMJDLVXb3KCm5\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> en <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ws7rVUk82VA\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">. Elise vertelt daarin hoe Wander Journeys is ontstaan, hoe wij klanten helpen groeien \u00e9n hoe e-mailmarketing steeds belangrijker wordt binnen de sector.<\/span><\/p><p><b>Meer weten?<br \/><\/b><span style=\"font-weight: 400;\">Wil je sparren over jouw e\u2011mailstrategie? Een gratis scan laten doen? Of gewoon eens kennismaken met ons team? Je bent van harte welkom om <a href=\"https:\/\/wanderjourneys.com\/nl\/contact\">contact<\/a> op te nemen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Onlangs was Elise, teamleider van Wander Journeys, te gast bij Leisuretalk om samen met Richard Otten te praten over waar ons hart sneller van gaat kloppen: slimme, persoonlijke e-mailmarketing voor de recreatie- en reisbranche. Richard Otten is ondernemer, adviseur en expert in de toerisme-, recreatie- en leisuresector, vooral bekend om zijn focus op glamping en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Te gast bij Leisuretalk: dit is waarom e\u2011mailmarketing onmisbaar is in de recreatiebranche - Wander Journeys<\/title>\n<meta name=\"description\" content=\"In dit blog delen we de belangrijkste inzichten die werden bespraken m\u00e9t praktische tips en kansen voor jou als ondernemer of marketeer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Te gast bij Leisuretalk: dit is waarom e\u2011mailmarketing onmisbaar is in de recreatiebranche - Wander Journeys\" \/>\n<meta property=\"og:description\" content=\"In dit blog delen we de belangrijkste inzichten die werden bespraken m\u00e9t praktische tips en kansen voor jou als ondernemer of marketeer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche\" \/>\n<meta property=\"og:site_name\" content=\"Wander Journeys\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T06:51:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T06:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/12\/Scherm\u00adafbeelding-2025-12-05-om-16.53.27-1024x561.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche#article\",\"isPartOf\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche\"},\"author\":{\"name\":\"roy\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966\"},\"headline\":\"Te gast bij Leisuretalk: dit is waarom e\u2011mailmarketing onmisbaar is in de recreatiebranche\",\"datePublished\":\"2025-12-09T06:51:31+00:00\",\"dateModified\":\"2025-12-09T06:53:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\"},\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/blog\/te-gast-bij-leisuretalk-dit-is-waarom-e%e2%80%91mailmarketing-onmisbaar-is-in-de-recreatiebranche\",\"name\":\"Te gast bij Leisuretalk: dit is waarom e\u2011mailmarketing onmisbaar is in de recreatiebranche - 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