{"id":1449,"date":"2025-07-22T16:39:54","date_gmt":"2025-07-22T14:39:54","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1449"},"modified":"2025-07-23T09:03:00","modified_gmt":"2025-07-23T07:03:00","slug":"ddma-emas-2025-personalisatie-voorspellende-ai-het-belang-van-relevantie","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/ddma-emas-2025-personalisatie-voorspellende-ai-het-belang-van-relevantie","title":{"rendered":"DDMA EMAS 2025: Personalisatie, voorspellende AI &#038; het belang van relevantie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1449\" class=\"elementor elementor-1449\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94149cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94149cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3870890\" data-id=\"3870890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbb87f elementor-widget elementor-widget-text-editor\" data-id=\"6fbb87f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Op donderdag 26 juni vond de DDMA EMAS plaats in Circa in Amsterdam. Het was een dag vol inzichten en inspiratie. Hieronder vind je een samenvatting van de dingen die er voor het Wander Journeys team uitsprongen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6085e6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6085e6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5833e6a\" data-id=\"5833e6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d9e99 elementor-widget elementor-widget-spacer\" data-id=\"69d9e99\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81db4ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81db4ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f83e0\" data-id=\"b6f83e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e6238 elementor-widget elementor-widget-heading\" data-id=\"01e6238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">Predictive AI: laat relevantie de frequentie bepalen\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b9e76f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b9e76f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-58ba752\" data-id=\"58ba752\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-145fbda elementor-widget elementor-widget-text-editor\" data-id=\"145fbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Meerdere sessies gaven hetzelfde advies: \u201cLaat relevantie de frequentie bepalen, niet de kalender\u201d. In plaats van vasthouden aan rigide verzendschema\u2019s, zouden marketeers sleutelmomenten moeten kunnen voorspellen en daarop inspelen. <\/span><\/p><p><span style=\"font-weight: 400;\">Wat kun je als organisatie zelf doen?<br \/><\/span><b>&#8211; Begin klein<\/b><span style=\"font-weight: 400;\">: kies drie momenten in de klantreis die je goed kunt voorspellen\u00a0<br \/><\/span><b>&#8211; Stel de juiste vragen<\/b><span style=\"font-weight: 400;\">: welke data heb je al? En welke wil je nog verzamelen om voorspellende stappen te kunnen zetten?<br \/><\/span><span style=\"font-weight: 400;\">&#8211; <\/span><b>Test \u00e9\u00e9n triggercampagne<\/b><span style=\"font-weight: 400;\">: automatisering loont pas \u00e9cht als je leert wat werkt, dus testen, meten, bijsturen<br \/><\/span><b>&#8211; Durf keuzes te maken<\/b><span style=\"font-weight: 400;\">: AI kan ook adviseren om iemand over te slaan in een campagne, zie dat niet als verlies, maar als klantgerichtheid en personalisatie<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7607538\" data-id=\"7607538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0b87a elementor-widget elementor-widget-image\" data-id=\"2a0b87a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"998\" height=\"598\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.39.17.png\" class=\"attachment-large size-large wp-image-1453\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.39.17.png 998w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.39.17-768x460.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b530d11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b530d11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ae163c\" data-id=\"9ae163c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c426b4 elementor-widget elementor-widget-spacer\" data-id=\"8c426b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac29fbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac29fbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-296c6cf\" data-id=\"296c6cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd668e7 elementor-widget elementor-widget-heading\" data-id=\"bd668e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Lessen uit het werkveld: NS, Harman, Bundesliga<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2b6ad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2b6ad3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e9c7f1\" data-id=\"4e9c7f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1f874 elementor-widget elementor-widget-heading\" data-id=\"1a1f874\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">NS Wintercity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddd05b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddd05b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3405ac\" data-id=\"b3405ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b81506 elementor-widget elementor-widget-text-editor\" data-id=\"7b81506\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NS heeft een adventskalender gemaakt om hun loyale klanten te belonen gedurende de decembermaand. Het resultaat was een open ratio van 80% en een doorklikratio van 55%. Dit maakt NS Wintercity tot een groot succes. Wat we hiervan kunnen leren?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vergeet je loyale klanten niet.<\/b><span style=\"font-weight: 400;\"> Je meest loyale klanten zijn ook de warmste leads. Laten zien dat je ze waardeert wordt beloond. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>De uitvoering is het belangrijkst . <\/b><span style=\"font-weight: 400;\">Een goed idee is slechts het begin. Een goede uitvoering is wat een campagne tot een succes maakt.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Menselijkheid werkt. <\/b>Mensen waarderen persoonlijke en onverwachte attenties, zoals een dagelijkse verrassing, waardoor de emotionele verbinding sterker wordt.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-241a645 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"241a645\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a8f8bc\" data-id=\"8a8f8bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779421b elementor-widget elementor-widget-spacer\" data-id=\"779421b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e75393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e75393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e092e\" data-id=\"66e092e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b01bcd1 elementor-widget elementor-widget-heading\" data-id=\"b01bcd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Harman<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-681f13c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"681f13c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1378939\" data-id=\"1378939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6082523 elementor-widget elementor-widget-text-editor\" data-id=\"6082523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Harman International Industries, Inc. is een bedrijf dat wereldwijd opereert en producten maakt voor de auto-industrie, consumenten, en bedrijven. <\/span><span style=\"font-weight: 400;\">Om de consumentenverkoop te verhogen was hun uitgangspunt klein beginnen en vanuit daar uitbouwen. Door te beginnen met het uitvragen van een productvoorkeur, lukte het ze om hun e-mails persoonlijker te maken, met als resultaat een open ratio van 40% en een doorklikratio van 2-3%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06b11f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06b11f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f613327\" data-id=\"f613327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b376f1 elementor-widget elementor-widget-spacer\" data-id=\"7b376f1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6e77b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6e77b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98b7eb1\" data-id=\"98b7eb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0584db elementor-widget elementor-widget-heading\" data-id=\"b0584db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Bundesliga<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aab5585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aab5585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0b212\" data-id=\"9e0b212\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b3d369 elementor-widget elementor-widget-text-editor\" data-id=\"7b3d369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bundesliga nam een groot risico door met opzet een fout in de onderwerpregel te zetten: een verkeerde uitslag van een voetbalwedstrijd.\u00a0<\/span><\/p><p><b>Het doel<\/b><span style=\"font-weight: 400;\">: mensen triggeren om de e-mail te openen en de Bundesliga app te downloaden, waarmee ze real-time updates krijgen. Deze actie illustreert hoe out-of-the-box-denken en een risico durven nemen kan lonen. Durf dan ook zeker om af en toe eens uit te pakken, mits het past bij je doelgroep. Zelfs een \u2018fout\u2019 kan strategisch ingezet worden om het gewenste effect te bereiken.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f017f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f017f78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0ca69f\" data-id=\"e0ca69f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c97eb5b elementor-widget elementor-widget-spacer\" data-id=\"c97eb5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb562e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb562e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79f2d08\" data-id=\"79f2d08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70cdfbe elementor-widget elementor-widget-heading\" data-id=\"70cdfbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Wereldwijde benchmarks & personalisatie trends<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9db147a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9db147a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8109778\" data-id=\"8109778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf3de2 elementor-widget elementor-widget-text-editor\" data-id=\"fbf3de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uit de \u2018International GDMA Benchmark\u2019 blijkt dat de reisbranche een van de laagste CTR\u2019s heeft. Ondertussen verwachten mensen wel steeds meer personalisatie:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% van de consumenten verwacht personalisatie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slechts 20% heeft het gevoel dat bedrijven personaliseren<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Dynamische prijzen in de e-mail tonen en hyper-gesegmenteerde aanbevelingen zijn manieren om deze kloof te overbruggen. Ben je benieuwd hoe deze benchmark eruit ziet? Neem dan <\/span><a href=\"https:\/\/globaldma.com\/international-email-benchmark\/\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\"> een kijkje<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-053184b\" data-id=\"053184b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c06b6e9 elementor-widget elementor-widget-image\" data-id=\"c06b6e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"566\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.28.59-1024x566.png\" class=\"attachment-large size-large wp-image-1450\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.28.59-1024x566.png 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.28.59-768x425.png 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.28.59-1536x849.png 1536w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.28.59-2048x1133.png 2048w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/Scherm\u00adafbeelding-2025-07-23-om-08.28.59.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5754d09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5754d09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb30449\" data-id=\"fb30449\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2391051 elementor-widget elementor-widget-spacer\" data-id=\"2391051\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7831a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7831a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-033f2fa\" data-id=\"033f2fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b681d2 elementor-widget elementor-widget-heading\" data-id=\"7b681d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">De MarTech stack optimaliseren<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e718b73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e718b73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be7d5ba\" data-id=\"be7d5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07b922 elementor-widget elementor-widget-text-editor\" data-id=\"e07b922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De effectiviteit van e-mail marketing is afhankelijk van hoe goed de MarTech stack (een verzameling van marketing technologische tools en platforms) ontworpen en ge\u00efntegreerd is. Een goede stack is opgebouwd rondom een gecentraliseerde integratie laag, wat ervoor zorgt dat data naadloos uitgewisseld kan worden door de belangrijkste systemen (CDP, CRM, MAP, Data Warehouse).<\/span><\/p><p><span style=\"font-weight: 400;\">Een sterke MarTech stack zorgt voor een goede deliverability, personalisatie en is effici\u00ebnt (vermindert handmatig werk). <\/span><span style=\"font-weight: 400;\">Bij het ontwerpen van een MarTech stack is het belangrijk dat je begrijpt wat je nodig hebt. Dit vormt de basis waarop je verder bouwt met andere tools. Elke tool zou zijn eigen specifieke functie moeten hebben en moet goed kunnen integreren met andere tools.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Je zou de stack regelmatig moeten evalueren om te voorkomen dat applicaties niet voldoende worden gebruikt, overlappen en om te zorgen dat de stack effici\u00ebnt blijft werken.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89e9f56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89e9f56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf0853\" data-id=\"caf0853\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f2184 elementor-widget elementor-widget-spacer\" data-id=\"60f2184\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61f9502 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61f9502\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abcb0f4\" data-id=\"abcb0f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edc5cc4 elementor-widget elementor-widget-heading\" data-id=\"edc5cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Toegankelijkheid\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c7479d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c7479d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfeb4f9\" data-id=\"cfeb4f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a893bc1 elementor-widget elementor-widget-text-editor\" data-id=\"a893bc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Met 1 op de 4 inwoners in de Europese Unie die een vorm van beperking heeft, betekent het niet optimaliseren van je e-mails dat je klanten verliest.\u00a0<\/span><span style=\"font-weight: 400;\">Mensen met een beperking zijn samen goed voor een marktwaarde van 2.6 biljoen dollar in Noord-Amerika en Europa, waarvan $1.3 biljoen alleen al in de EU en de UK. Dit is een enorme potenti\u00eble omzet die je misloopt als je je e-mails niet optimaliseert.<\/span><\/p><p><span style=\"font-weight: 400;\">Maar de belangrijkste reden om je e-mails te optimaliseren is vanwege het menselijke aspect. Toegankelijkheid gaat niet alleen over wet- en regelgeving, het gaat over verbinding. De European Accessibility Act (EAA) maakt het urgent, empathie maakt het noodzakelijk.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Een paar kleine aanpassingen kunnen al een groot verschil maken:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De call to action button net iets groter maken kan een enorm verschil maken voor iemand met trillende handen.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En het links uitlijnen van je tekst en de tekstgrootte aanpassen van 14px naar 16px maakt je tekst meteen een stuk leesbaarder.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Toegankelijkheid hoeft niet te betekenen dat het ten koste gaat van een goed design.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3be60d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3be60d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9712519\" data-id=\"9712519\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-081f994 elementor-widget elementor-widget-spacer\" data-id=\"081f994\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f93055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f93055\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e285731\" data-id=\"e285731\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd771ba elementor-widget elementor-widget-heading\" data-id=\"bd771ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">De takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db1ce14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db1ce14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-66c41b4\" data-id=\"66c41b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eeced0 elementor-widget elementor-widget-text-editor\" data-id=\"3eeced0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Van Bundesliga\u2019s gedurfde actie tot AI-gedreven personalisatie, de boodschap is duidelijk: relevantie wint.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nu 70% van de mensen verwacht dat e-mail gepersonaliseerd wordt, is personalisatie geen optie meer, maar de fundering.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg ervoor dat je MarTech stack geoptimaliseerd om nog persoonlijker en relevanter te kunnen zijn. Het gaat niet alleen over het juiste bericht, het gaat om het juiste bericht via het juiste kanaal op het juiste moment.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Of we het hebben over het bouwen van een MarTech stack of het gebruik van AI, begin klein en bouw daarop verder.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vergeet je meest loyale klanten niet.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a1d5d7f\" data-id=\"a1d5d7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40dd9bb elementor-widget elementor-widget-image\" data-id=\"40dd9bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/DDMA-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-1456\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/DDMA-300x300.jpeg 300w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/07\/DDMA-150x150.jpeg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bea682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bea682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66a00f6\" data-id=\"66a00f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fe7ef7 elementor-widget elementor-widget-spacer\" data-id=\"6fe7ef7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Op donderdag 26 juni vond de DDMA EMAS plaats in Circa in Amsterdam. Het was een dag vol inzichten en inspiratie. Hieronder vind je een samenvatting van de dingen die er voor het Wander Journeys team uitsprongen. Predictive AI: laat relevantie de frequentie bepalen Meerdere sessies gaven hetzelfde advies: \u201cLaat relevantie de frequentie bepalen, niet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DDMA EMAS 2025: Personalisatie, voorspellende AI &amp; het belang van relevantie - Wander Journeys<\/title>\n<meta name=\"description\" content=\"DDMA EMAS 2025: Personalisatie, voorspellende AI &amp; het belang van relevantie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderjourneys.com\/nl\/blog\/ddma-emas-2025-personalisatie-voorspellende-ai-het-belang-van-relevantie\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DDMA EMAS 2025: Personalisatie, voorspellende AI &amp; 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