{"id":1330,"date":"2025-04-10T11:00:38","date_gmt":"2025-04-10T09:00:38","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1330"},"modified":"2025-07-16T13:45:30","modified_gmt":"2025-07-16T11:45:30","slug":"deliverability-wat-is-het-en-wat-kun-jij-doen","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/deliverability-wat-is-het-en-wat-kun-jij-doen","title":{"rendered":"Deliverability: wat is het en wat kun jij doen?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1330\" class=\"elementor elementor-1330\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac95e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac95e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc675d0\" data-id=\"cc675d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1233cc elementor-widget elementor-widget-text-editor\" data-id=\"c1233cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Deliverability is h\u00e9t buzzword in de wereld van e-mailmarketing. Maar wat betekent het nu echt? Simpel gezegd: het gaat erom of jouw e-mails daadwerkelijk in de inbox van de ontvanger belanden. En daar komt m\u00e9\u00e9r bij kijken dan alleen een mooi e-mailtemplate en een goede onderwerpregel.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d000c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d000c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2bcdea\" data-id=\"a2bcdea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a284858 elementor-widget elementor-widget-spacer\" data-id=\"a284858\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddda8ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddda8ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-725d995\" data-id=\"725d995\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ecb15b elementor-widget elementor-widget-text-editor\" data-id=\"6ecb15b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Delivery = <\/b><span style=\"font-weight: 400;\">Wanneer een e-mail succesvol is afgeleverd aan de mailbox van de provider, bijvoorbeeld Gmail<\/span><\/p><p><b>Deliverability =<\/b><span style=\"font-weight: 400;\"> Wanneer een e-mail succesvol is afgeleverd in de\u00a0<\/span><span style=\"font-weight: 400;\">inbox van de ontvanger, bijvoorbeeld voornaam@gmail.com<\/span><\/p><p><span style=\"font-weight: 400;\">Voor marketeers die alles al in de vingers hebben behalve deliverability: dit blog helpt je de belangrijkste valkuilen te herkennen \u00e9n geeft praktische tips om je e-mailprestaties te verbeteren. Er kan niet een eenduidig antwoord worden gegeven op vragen als \u201cWat is mijn verzend reputatie?\u201d of \u201cWaarom komt mijn e-mail in de spam-folder?\u201d. Er wordt hierbij gekeken naar de volgende 6 aspecten:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67d1c65\" data-id=\"67d1c65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-567c85b elementor-widget elementor-widget-image\" data-id=\"567c85b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/versturen-van-e-mail-afleveren-van-e-mail-300x300.png\" class=\"attachment-medium size-medium wp-image-1331\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/versturen-van-e-mail-afleveren-van-e-mail-300x300.png 300w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/versturen-van-e-mail-afleveren-van-e-mail-1024x1024.png 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/versturen-van-e-mail-afleveren-van-e-mail-150x150.png 150w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/versturen-van-e-mail-afleveren-van-e-mail-768x768.png 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/versturen-van-e-mail-afleveren-van-e-mail.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5a9b31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5a9b31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7efe83f\" data-id=\"7efe83f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f7dad elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"79f7dad\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button 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.elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t6 belangrijke deliverability aspecten\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2656fe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2656fe4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fa33f8\" data-id=\"3fa33f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674addc elementor-widget elementor-widget-spacer\" data-id=\"674addc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a06ab5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a06ab5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2036e33\" data-id=\"2036e33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebe460e elementor-widget elementor-widget-heading\" data-id=\"ebe460e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">1. Authenticatie &amp; afzenderinstellingen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda8660 elementor-widget elementor-widget-text-editor\" data-id=\"bda8660\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Goede technische inrichting is cruciaal. Domeinauthenticatie via SPF, DKIM en DMARC is niet optioneel meer, maar een must. En wil je echt goed zitten? Ga een stap verder. Lees meer over SPF, DKIM en DMARC in ons eerdere blog \u201c<\/span><a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailtechniek-op-orde-een-must-in-het-tijdperk-van-striktere-e-mail-clients\"><span style=\"font-weight: 400;\">E-mailtechniek op orde: Een must in het tijdperk van striktere e-mail clients!<\/span><\/a><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-017adc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"017adc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41483a9\" data-id=\"41483a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0a2976 elementor-widget elementor-widget-spacer\" data-id=\"f0a2976\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1a7f99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1a7f99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2181e89\" data-id=\"2181e89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857abff elementor-widget elementor-widget-heading\" data-id=\"857abff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Handige tips<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb7392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adb7392\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb91115\" data-id=\"bb91115\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97d0ac5 elementor-widget elementor-widget-text-editor\" data-id=\"97d0ac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400;\">Check of je DMARC, DKIM en SPF op orde zijn via de gratis tool <\/span><a href=\"https:\/\/analyze.email\/\"><span style=\"font-weight: 400;\">EmailAnalyzer<\/span><\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Denk aan Apple Branded Mail (gratis) en BIMI voor merkvertrouwen in de inbox. Dit is echt laaghangend fruit waarmee je je op korte termijn echt goed kan onderscheiden. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verstuur nooit een mail vanuit een no-reply adres, geef de ontvanger altijd de kans om een reactie te sturen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Als je nog vanuit een info@ e-mailadres mailt: direct aanpassen naar bijvoorbeeld nieuwsbrief@ of voornaam@. Info@ mailadressen is echt een red-flag voor e-mail clients.&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Gebruik voor opt-in mails een <i>ander<\/i> template \u00e9n een apart afzenderadres zoals <a href=\"mailto:optin@e.domein.nl\">optin@e.domein.nl<\/a>.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-903d219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"903d219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1c267\" data-id=\"fa1c267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aff3c8 elementor-widget elementor-widget-spacer\" data-id=\"2aff3c8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397206a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397206a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c05968\" data-id=\"6c05968\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffbc0d5 elementor-widget elementor-widget-heading\" data-id=\"ffbc0d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">2. Datakwaliteit is key!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2948c8 elementor-widget elementor-widget-text-editor\" data-id=\"d2948c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Een succesvolle e-mailcampagne begint met een schone database. Begin altijd met een schone lei als je migreert van het ene e-mail systeem naar het andere. Regelmatig (minimaal wekelijks) door je nieuwe aanmeldingen gaan, is geen overbodige luxe. Let op rare e-mailadressen zoals gmial.com, dubbele @\u2019s, komma\u2019s in plaats van punten of andere onwaarschijnlijke domeinen. Dit soort adressen zijn vaak spam traps of simpelweg foutief ingevuld.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a5901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1a5901\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-275d9a0\" data-id=\"275d9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1de5a6 elementor-widget elementor-widget-spacer\" data-id=\"b1de5a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df0e94b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df0e94b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b900e63\" data-id=\"b900e63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafb2f3 elementor-widget elementor-widget-heading\" data-id=\"fafb2f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Handige tips<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ef0722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ef0722\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acf319e\" data-id=\"acf319e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4653674 elementor-widget elementor-widget-text-editor\" data-id=\"4653674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400;\">Een dubbele opt-in e-mail versturen is en blijft best practice!&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Voeg aan je inschrijfformulier een real-time check toe zoals: <\/span><i><span style=\"font-weight: 400;\">&#8220;Bedoelde je gmail.com?&#8221;<\/span><\/i><\/li>\n<li><span style=\"font-weight: 400;\">Tools als Kickbox helpen je e-mailadressen te scoren op betrouwbaarheid. Een score onder de 0.7? Niet mailen.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Importeer je weleens handmatig een e-maillijst? Altijd <\/span><i><span style=\"font-weight: 400;\">lowercase<\/span><\/i><span style=\"font-weight: 400;\"> in het importdocument zetten. Elise@domein.nl en elise@domein.nl worden anders als aparte records gezien.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kijk eens naar de tool <\/span><b>Kickbox<\/b><span style=\"font-weight: 400;\">: controleer e-mailadressen v\u00f3\u00f3r je ze gaat gebruiken.<\/span><\/li><li><span style=\"font-weight: 400;\"><span id=\"docs-internal-guid-d18c52e1-7fff-3cdf-ac25-6e1c16b5f825\"><span style=\"font-size: 12pt; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Voeg aan je inschrijfformulier ook een CAPTCHA toe. Of nog beter Cloudflare Turnstile om bots tegen te houden.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Let op<\/strong>: het handmatig aanpassen van typefouten in e-mailadressen is wettelijk niet toegestaan \u2014 ook al lijkt het soms verleidelijk.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be3a757 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be3a757\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b48e3ac\" data-id=\"b48e3ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce66518 elementor-widget elementor-widget-spacer\" data-id=\"ce66518\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b9a512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b9a512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1d1450\" data-id=\"b1d1450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51caecf elementor-widget elementor-widget-heading\" data-id=\"51caecf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">3. Verzendreputatie: jouw digitale kredietwaardigheid<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f429802 elementor-widget elementor-widget-text-editor\" data-id=\"f429802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mailbox providers zoals Gmail en Outlook beoordelen jou als afzender qua IP en domeinreputatie. Deze reputatie wordt bepaald door verschillende factoren zoals <\/span><b>bounce rates<\/b><span style=\"font-weight: 400;\">, <\/span><b>spamklachten<\/b><span style=\"font-weight: 400;\"> en <\/span><b>engagement<\/b><span style=\"font-weight: 400;\">. Hoe beter jouw reputatie, hoe groter de kans dat je mails in de inbox belanden. Er is niet \u00e9\u00e9n centraal punt waar je je verzendreputatie kunt bekijken. Was het maar zo makkelijk! Sommige e-mail clients wisselen informatie onderling uit, maar bijvoorbeeld een Google weet alleen jouw reputatie bij de Gmail adressen. Laat Google nou net d\u00e9 e-mail client zijn waar je de meeste transparantie als e-mail marketeer krijgt via de tool Google Postmasters. Hierin kun jij zien of jij de spam en bounce grenen voorbij gaat. Dit is een goede afspiegeling en inkijkje in de kwaliteit van jouw database.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c2ae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03c2ae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0892e30\" data-id=\"0892e30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-232f685 elementor-widget elementor-widget-spacer\" data-id=\"232f685\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfe8439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfe8439\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3b5b3\" data-id=\"6c3b5b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a311dbd elementor-widget elementor-widget-text-editor\" data-id=\"a311dbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Blacklisting en delisting<\/b><span style=\"font-weight: 400;\">: Blacklisting betekent dat je e-mailserver of domein op een zwarte lijst terechtkomt van spamfilters of mailboxproviders. Dit gebeurt bijvoorbeeld als je te veel spamklachten krijgt, of mailt naar slechte of neppe adressen. Sta je op zo\u2019n lijst, dan komen je e-mails vaak helemaal niet meer aan. Delisting is het proces waarbij je vraagt om weer van zo\u2019n lijst te worden gehaald en je beterschap beloofd. Je wordt dan zeker een maand flink onder de loep genomen, dus het is verstandig om enkel nieuw aangemelde e-mailadressen mee te nemen in de eerste periode. Na deze periode kun je mondjesmaat de e-mailadressen met de meeste interactie toevoegen. <\/span><b>Let op: <\/b><span style=\"font-weight: 400;\">sommige lijsten, zoals Spamhaus, zijn zeer invloedrijk en vereisen actieve actie. Andere, zoals Barracuda, kunnen verouderd zijn en minder relevant. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8840ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8840ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f00c94\" data-id=\"4f00c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-728ba30 elementor-widget elementor-widget-spacer\" data-id=\"728ba30\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e6d0a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e6d0a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15faeec\" data-id=\"15faeec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8286d61 elementor-widget elementor-widget-heading\" data-id=\"8286d61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Handige tips<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d67e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d67e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9aaa703\" data-id=\"9aaa703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76419e elementor-widget elementor-widget-text-editor\" data-id=\"e76419e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400;\">Zorg dat je regelmatig e-mails naar de gratis tool <\/span><a href=\"https:\/\/analyze.email\/\"><span style=\"font-weight: 400;\">EmailAnalyzer<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> stuurt. Deze geeft je feedback over de zwaarte van de e-mail of individuele afbeeldingen en of je eventueel op een spamlijst staat. Als je op een spamlijst staat, geef dit door aan je Wander Journeys contactpersoon, dan kunnen wij dit verder voor je oppakken.<\/span><\/span><\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Wanneer je vanuit een nieuw verzenddomein verstuurt, loont het om een <\/span><b>opwarmplan <\/b><span style=\"font-weight: 400;\">klaar te hebben. Begin met mailen van de hoogste engagers en Verdeel je verzendvolumes over meerdere dagen en bouw stapsgewijs op. Houd bounce rates, open rates en klachten nauwlettend in de gaten. De inactievelingen houd je hierbij buiten beschouwing.<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Google en Yahoo hebben al de regel dat wanneer je 5.000 e-mails of meer per dag ooit hebt verstuurd je wordt bestempeld als<strong> &#8216;bulk sender&#8217;<\/strong>, waardoor je extra onder een vergrootglas ligt. Microsoft heeft aangekondigd dit per 5 mei 2025 hun policy ook op deze manier aan te scherpen. Microsoft accounts zijn e-mailadressen met extensies zoals @outlook @live en @hotmail.<\/span><\/p>\n<\/li><li><p><span style=\"font-weight: 400;\">Zorg dat er niet teveel tijd zit tussen je nieuwsbriefverzendingen. Wanneer er meer dan 30 dagen tussenzit, kunnen e-mailclients het verdacht vinden als er ineens weer een grote verzending de deur uitgaat. Voorkom bounces!&nbsp;<\/span><\/p><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e7d6d9\" data-id=\"1e7d6d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-572d232 elementor-widget elementor-widget-image\" data-id=\"572d232\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"185\" height=\"299\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/email-analyzer.png\" class=\"attachment-large size-large wp-image-1334\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc0ad57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc0ad57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e4b807\" data-id=\"7e4b807\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0285762 elementor-widget elementor-widget-text-editor\" data-id=\"0285762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Maak gebruik van <\/span><b>Google Postmasters Tool (GPM)<\/b><span style=\"font-weight: 400;\"> &#8211; een tool die jou inzicht geeft in de spam en bounce ratio\u2019s. Zorg dat je onder de 0,3% komt, in GPM is dat een hele duidelijke rode lijn. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f3145c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3145c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d9f1ad\" data-id=\"0d9f1ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc46ef elementor-widget elementor-widget-image\" data-id=\"efc46ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"475\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/04\/Scherm\u00adafbeelding-2025-04-15-om-13.29.09-1024x475.png\" class=\"attachment-large size-large wp-image-1365\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/04\/Scherm\u00adafbeelding-2025-04-15-om-13.29.09-1024x475.png 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/04\/Scherm\u00adafbeelding-2025-04-15-om-13.29.09-768x356.png 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/04\/Scherm\u00adafbeelding-2025-04-15-om-13.29.09-1536x713.png 1536w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/04\/Scherm\u00adafbeelding-2025-04-15-om-13.29.09-2048x950.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75f3c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75f3c89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4098117\" data-id=\"4098117\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a7a07 elementor-widget elementor-widget-text-editor\" data-id=\"48a7a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Greylisting<\/b><span style=\"font-weight: 400;\"> kan zorgen voor vertraagde bezorging van je e-mail, omdat de e-mail client nog even niet zeker weet of je mail echt in de inbox moet worden bezorgd. Schrik dus niet van late bounces bijvoorbeeld 48 uur na verzending en juich ook niet te vroeg direct na verzending. Een rapportage van je e-mail verricht je minimaal 3 dagen na verzending. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ca8b65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ca8b65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-804fab1\" data-id=\"804fab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b493d elementor-widget elementor-widget-spacer\" data-id=\"77b493d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087cc87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087cc87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2bef16\" data-id=\"c2bef16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff9f226 elementor-widget elementor-widget-heading\" data-id=\"ff9f226\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">4. Policies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00230a7 elementor-widget elementor-widget-text-editor\" data-id=\"00230a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Elke e-mail client (Gmail, Yahoo etc.) hanteert haar eigen policies als het gaat om de reputatie van de verzender. Wel weten we dat een hoge bounce -en spamratio niet gunstig zijn voor je verzendreputatie.<\/span><\/p><p><b>Interactie: geen monoloog maar dialoog<br \/><\/b><span style=\"font-weight: 400;\">Mailbox providers letten steeds meer op engagement. Niet alleen of er wordt geopend, maar <\/span><i><span style=\"font-weight: 400;\">hoe snel<\/span><\/i><span style=\"font-weight: 400;\"> en of er interactie is. Mails die pas na drie dagen worden geopend? Die helpen je reputatie nauwelijks.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f99da10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f99da10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd3feba\" data-id=\"cd3feba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81e99f6 elementor-widget elementor-widget-spacer\" data-id=\"81e99f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7a926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7a926\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fa3379\" data-id=\"1fa3379\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb40eaf elementor-widget elementor-widget-heading\" data-id=\"bb40eaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Zo verbeter je engagement:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-334a9f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"334a9f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45cb80f\" data-id=\"45cb80f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0cd049 elementor-widget elementor-widget-text-editor\" data-id=\"e0cd049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verstuur mails waar je \u00e9cht op kunt reageren (reply-to naar een actief e-mailadres).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voeg knoppen toe waarmee je de lezer aanzet tot actie of feedback. Stel geen vraag in de onderwerpregel &#8220;Heb jij je vakantie al geboekt?\u201d als je niet ge\u00efnteresseerd bent in het antwoord. Geef de mogelijkheid in de mail voor de ontvanger om antwoord te geven via een \u2018 ja &#8211; nee knop\u2019<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mail minimaal eens per maand voor behoud van je positieve score.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stel een heractiveringscampagne in die je als automation elke dag laat draaien (en niet 2 x per jaar in bulk inactievelingen mailen). Inactievelingen zijn ontvangers die minimaal elke maand een nieuwsbrief hebben ontvangen en in het afgelopen half jaar niet een keer engagement heeft vertoond.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90f8dbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90f8dbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e8f5e\" data-id=\"d8e8f5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-062a289 elementor-widget elementor-widget-spacer\" data-id=\"062a289\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36a2163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36a2163\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2db9f1\" data-id=\"a2db9f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75285fc elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-heading\" data-id=\"75285fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">5.  Kwaliteit van de e-mail<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec83bf elementor-widget elementor-widget-text-editor\" data-id=\"2ec83bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Een perfecte mail is relevant voor de ontvanger, wordt snel geopend en nodigt uit tot interactie. De e-mail is niet te zwaar (onder de 100 Kb) heeft een goede verhouding tussen afbeeldingen en tekst. Zorg ervoor dat de afbeeldingen niet te zwaar zijn. Wist je dat Google een update gaat uitrollen die de mail sorteert van meeste interacties tot aan laatst ontvangen? Tot nu toe sorteerde Gmail standaard de mails o.b.v. laatste ontvangen. Microsoft zal hoogstwaarschijnlijk snel daarop volgen. Hoe sneller je wordt geopend (sneller dan anderen), hoe beter voor je reputatie en hoe hoger je komt. Wanneer dit precies wordt uitgerold is nog onbekend.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6070648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6070648\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d99f53f\" data-id=\"d99f53f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-529d63d elementor-widget elementor-widget-spacer\" data-id=\"529d63d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5365c4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5365c4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7ef05f\" data-id=\"f7ef05f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ba54c5 elementor-widget elementor-widget-heading\" data-id=\"8ba54c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Handige tips:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6da7462 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6da7462\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4a5129\" data-id=\"c4a5129\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d03e95 elementor-widget elementor-widget-text-editor\" data-id=\"5d03e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg ervoor dat het eenvoudig is om af te melden, toon dit bij voorkeur zowel bovenaan in de e-mail, als onderaan in de e-mail.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg ervoor dat afbeeldingen niet te groot zijn. Ongeveer 100-200 kb is een goed gemiddelde. Gebruik<\/span> <span style=\"font-weight: 400;\">de gratis tool <\/span><a href=\"https:\/\/tinypng.com\/\"><span style=\"font-weight: 400;\">TinyPNG <\/span><\/a><span style=\"font-weight: 400;\">om je afbeeldingen te verkleinen, maar niet in te leveren op de kwaliteit van de afbeelding.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gebruik de gratis e-mail tool <\/span><a href=\"https:\/\/analyze.email\/\"><span style=\"font-weight: 400;\">EmailAnalyzer<\/span><\/a><span style=\"font-weight: 400;\">, om feedback te ontvangen op de kwaliteit van jouw e-mail.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg ervoor dat je e-mail niet zwaarder is dan 100 Kb (kale HTML zonder afbeeldingen meegerekend), anders krijg je puntaftrek in EmailAnalyzer. Zodra je e-mail over de 250 Kb gaat, dan wordt de e-mail in Gmail geclipped en niet volledig getoond. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-936b36a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"936b36a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4278620\" data-id=\"4278620\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf6b7d elementor-widget elementor-widget-spacer\" data-id=\"3cf6b7d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b0e6a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b0e6a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08c7dee\" data-id=\"08c7dee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b80609f elementor-widget elementor-widget-heading\" data-id=\"b80609f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">6. Verzendproces<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6647a3a elementor-widget elementor-widget-text-editor\" data-id=\"6647a3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Een stabiele infrastructuur is cruciaal voor een betrouwbaar verzendproces. Zeker bij hoge maildruk en grote volumes moet je verzendplatform schaalbaar en goed ingericht zijn. Onder tijdsdruk zie je vaak dat campagnes \u2018even snel\u2019 verstuurd worden, maar juist dan ontstaan fouten die je Deliverability kunnen schaden.\u00a0<\/span><\/p><p><b>Handige tips:<br \/><\/b><b><span style=\"font-weight: 400;\">Houd rekening met verzendvensters, spreiding over tijd en de juiste timing per doelgroep. Door slimme segmentatie en gefaseerde verzending houd je controle over performance en behoud je een goede reputatie.<\/span><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8854fac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8854fac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ad0bfed\" data-id=\"ad0bfed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed6b74 elementor-widget elementor-widget-text-editor\" data-id=\"9ed6b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verzendvensters<\/b><span style=\"font-weight: 400;\"> (ook wel sending windows genoemd) zijn de vooraf bepaalde tijdsperiodes waarin je e-mails verstuurt, bijvoorbeeld: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Tussen 08:00 en 18:00 op werkdagen<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; In batches van 5.000 per uur<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Of uitgesmeerd over meerdere dagen<br \/><\/span><span style=\"font-weight: 400;\"><br \/><b><\/b><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>De Throttle speed<\/b><span> is in te stellen in Deployteq: Dit kan bij grote verzendlijsten, of als er onlangs verzendreputatieschade is opgelopen, dan loont het om de mail niet in \u00e9\u00e9n keer uit te versturen. Je kunt bijvoorbeeld <\/span><span>5.000 mails per uur <\/span><span>sturen, \u00f3\u00f3k als je verzendlijst kleiner is dan 5.000.\u00a0 Houd je bouncepercentage onder de 2%.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f27135\" data-id=\"8f27135\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5f3bf elementor-widget elementor-widget-image\" data-id=\"2c5f3bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/bounces-image-1-1024x683.png\" class=\"attachment-large size-large wp-image-1340\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/bounces-image-1-1024x683.png 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/bounces-image-1-768x512.png 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/bounces-image-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d53bdbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53bdbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b26d0ba\" data-id=\"b26d0ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e80730 elementor-widget elementor-widget-spacer\" data-id=\"5e80730\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34e07df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34e07df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f1f9f\" data-id=\"77f1f9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8cb525 elementor-widget elementor-widget-heading\" data-id=\"f8cb525\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Conclusie: Deliverability is m\u00e9\u00e9r dan techniek<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-452dc50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"452dc50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1798af\" data-id=\"d1798af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3a22f elementor-widget elementor-widget-text-editor\" data-id=\"5e3a22f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deliverability is geen IT-feestje. Het is marketing, reputatiemanagement \u00e9n klantenservice in \u00e9\u00e9n. Door aandacht te besteden aan datakwaliteit, techniek en vooral interactie, vergroot je de kans op succes in de inbox \u00e9n daarbuiten.<\/span><\/p><p><span style=\"font-weight: 400;\">Blijf testen, blijf leren en blijf vooral kritisch kijken naar je eigen campagnes. Want als jouw mail niet aankomt, doet de rest er eigenlijk niet meer toe. Heb je vragen of twijfel je over iets? Neem contact met ons op!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38783df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38783df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-931f5de\" data-id=\"931f5de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c502103 elementor-widget elementor-widget-button\" data-id=\"c502103\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wanderjourneys.com\/nl\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deliverability is h\u00e9t buzzword in de wereld van e-mailmarketing. Maar wat betekent het nu echt? Simpel gezegd: het gaat erom of jouw e-mails daadwerkelijk in de inbox van de ontvanger belanden. En daar komt m\u00e9\u00e9r bij kijken dan alleen een mooi e-mailtemplate en een goede onderwerpregel. Delivery = Wanneer een e-mail succesvol is afgeleverd aan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deliverability: wat is het en wat kun jij doen? - Wander Journeys<\/title>\n<meta name=\"description\" content=\"Verbeter je e-mail deliverability met tips om bounces en spamfilters te vermijden. 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