{"id":1290,"date":"2025-03-26T08:00:00","date_gmt":"2025-03-26T07:00:00","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1290"},"modified":"2025-04-03T11:17:19","modified_gmt":"2025-04-03T09:17:19","slug":"e-mail-benchmark-2025","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025","title":{"rendered":"E-mail Benchmark 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1290\" class=\"elementor elementor-1290\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bc9b67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bc9b67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf7d24c\" data-id=\"cf7d24c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c40dfb elementor-widget elementor-widget-text-editor\" data-id=\"5c40dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Het is weer zover! De Deployteq Benchmark 2025 is uitgebracht. Deze benchmark geeft inzicht in de gemiddelde open- en doorklikratio\u2019s over heel 2024, waarbij rekening is gehouden met verschillende sectoren \u00e9n de verschillen tussen B2B en B2C e-mails. Ook is er een aparte categorie met specifieke cijfers voor de reisbranche. In dit blog bekijken we de resultaten van de B2C mails. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe230a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe230a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c49a55\" data-id=\"0c49a55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e652704 elementor-widget elementor-widget-spacer\" data-id=\"e652704\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07762c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07762c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c8dc3\" data-id=\"27c8dc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6560356 elementor-widget elementor-widget-heading\" data-id=\"6560356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">De belangrijkste cijfers (B2C)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a12ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a12ce7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dda45f\" data-id=\"1dda45f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d40a7 elementor-widget elementor-widget-image\" data-id=\"d5d40a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"300\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/2024-Travel.png\" class=\"attachment-large size-large wp-image-1294\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d9b0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d9b0a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd62df3\" data-id=\"dd62df3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae71ac elementor-widget elementor-widget-spacer\" data-id=\"6ae71ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae4020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae4020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-762f3f1\" data-id=\"762f3f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185ac59 elementor-widget elementor-widget-heading\" data-id=\"185ac59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Afleverratio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfd286b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfd286b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e97ac86\" data-id=\"e97ac86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc763c0 elementor-widget elementor-widget-text-editor\" data-id=\"cc763c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Een trend die we al langer zien, is dat het steeds lastiger wordt om e-mails succesvol in de inbox te krijgen door de strengere regels van e-mailclients. <\/span><span style=\"font-weight: 400;\">Dit heeft direct invloed op het afleverpercentage, een trend die in alle sectoren zichtbaar is. Wil je hier meer over weten? <a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailtechniek-op-orde-een-must-in-het-tijdperk-van-striktere-e-mail-clients\">Lees dan ons blog<\/a>. <\/span><\/p><p><span style=\"font-weight: 400;\">In de reissector ligt de gemiddelde afleverratio in 2024 op <strong>99,53%<\/strong>, dat is iets hoger dan het algemene gemiddelde van 99,46%. Vergeleken met 2023 zien we een algemene daling in afleverratio\u2019s (99,57% in de reisbranche en 99,70% sectorbreed).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4563ae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4563ae9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e14df0\" data-id=\"8e14df0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8ef3c elementor-widget elementor-widget-spacer\" data-id=\"7d8ef3c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aad2d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9aad2d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0da3be\" data-id=\"a0da3be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-136c11b elementor-widget elementor-widget-heading\" data-id=\"136c11b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Open ratio (OR)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddc7998 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddc7998\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afbe04b\" data-id=\"afbe04b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec76332 elementor-widget elementor-widget-text-editor\" data-id=\"ec76332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sinds 2023 worden ook automatisch geopende e-mails meegenomen in de benchmark (<\/span><a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2024\"><span style=\"font-weight: 400;\">zie benchmark 2023)<\/span><\/a><span style=\"font-weight: 400;\">. Bij Apple-gebruikers is het namelijk niet te achterhalen of zij een e-mail daadwerkelijk openen. Wil je weten hoe groot het aandeel Apple-gebruikers is binnen jouw doelgroep? Laat het ons weten, wij helpen je graag.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Volgens <\/span><a href=\"https:\/\/www.litmus.com\/email-client-market-share\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><span style=\"font-weight: 400;\">, een online platform dat e-mailmarketeers helpt om hun e-mails te testen, optimaliseren en analyseren v\u00f3\u00f3r verzending, is Apple Mail momenteel de grootste e-mailclient, met een marktaandeel van 50,2%. Dit maakt het lastig om te bepalen of de toename in open ratio\u2019s komt door een stijging in daadwerkelijke opens of door de automatische geopende mails van Apple-gebruikers.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Het gemiddelde open percentage in de reisbranche steeg in 2024 naar <strong>54,66%,<\/strong> ten opzichte van 50,92% in 2023. Hiermee ligt de open rate in de reisbranche hoger dan het algemene gemiddelde over alle sectoren (53,11%) in 2024.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63b7e39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63b7e39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e4fc2b\" data-id=\"9e4fc2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0598311 elementor-widget elementor-widget-spacer\" data-id=\"0598311\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1713a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1713a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c61d4\" data-id=\"f0c61d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1bb1cd elementor-widget elementor-widget-heading\" data-id=\"b1bb1cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Beste verzenddagen met de hoogste open ratio\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9efdc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9efdc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-189f0a9\" data-id=\"189f0a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc60f16 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc60f16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reisbranche<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2024 werden in de reisbranche de meeste e-mails geopend op <strong>vrijdag<\/strong> (57,16%), terwijl dit in 2023 nog op donderdag was.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De laagste open rate in 2024 viel op <strong>zondag<\/strong> (49,82%). In 2023 was dit nog op zaterdag.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Alle sectoren<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De hoogste open rate lag in 2024 op <strong>maandag<\/strong> (56,34%), terwijl <strong>zondag<\/strong> het laagst scoorde (46,19%). Dit is vergelijkbaar met 2023. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08272bc\" data-id=\"08272bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b2f84e elementor-widget elementor-widget-image\" data-id=\"5b2f84e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"350\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Untitled-design-2025-03-25T174841.549.png\" class=\"attachment-large size-large wp-image-1291\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1708d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1708d18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fcb215\" data-id=\"3fcb215\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5891408 elementor-widget elementor-widget-spacer\" data-id=\"5891408\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0879c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0879c8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac76f21\" data-id=\"ac76f21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae6d20b elementor-widget elementor-widget-heading\" data-id=\"ae6d20b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Populairste verzenddag<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4b5d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4b5d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-808f0a5\" data-id=\"808f0a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b21cced elementor-widget elementor-widget-text-editor\" data-id=\"b21cced\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In de reisbranche is <strong>dinsdag<\/strong> de dag waarop de meeste e-mails verstuurd worden, terwijl <strong>maandag<\/strong> de minst populaire verzenddag is. Dit patroon is onveranderd gebleven ten opzichte van 2023. <\/span><\/p><p><span style=\"font-weight: 400;\">Kijken we naar alle sectoren, dan zien we een lichte verschuiving. <strong>Dinsdag<\/strong> is hier nu ook de meest populaire verzenddag, terwijl dit in 2023 nog de donderdag was. De minst populaire dag om e-mails te versturen blijft <strong>zaterdag<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0931ac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0931ac3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5370c34\" data-id=\"5370c34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af6a5e elementor-widget elementor-widget-spacer\" data-id=\"7af6a5e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d20d405 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d20d405\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbd199b\" data-id=\"bbd199b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdad7bc elementor-widget elementor-widget-heading\" data-id=\"cdad7bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Populairste verzendtijdstip<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9efc444 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9efc444\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06ea5f4\" data-id=\"06ea5f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b7fa00 elementor-widget elementor-widget-text-editor\" data-id=\"4b7fa00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Net als vorig jaar worden de meeste e-mails in de reisbranche nog steeds om <strong>16:00<\/strong> verzonden. Dit percentage is zelfs toegenomen van 13,09% naar 14,11%. Opvallend is dat wanneer we naar alle sectoren kijken, 18:00 het meest populaire verzendmoment is. Binnen de B2B markt is nog altijd 10:00 het populairste tijdstip om e-mails te versturen.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71efaba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71efaba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc9e778\" data-id=\"fc9e778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c539413 elementor-widget elementor-widget-spacer\" data-id=\"c539413\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89a87c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89a87c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbc0ca8\" data-id=\"bbc0ca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd583a elementor-widget elementor-widget-image\" data-id=\"8bd583a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"375\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Populairste-verzendmomenten.png\" class=\"attachment-large size-large wp-image-1297\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60a8235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60a8235\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dff5f25\" data-id=\"dff5f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7841558 elementor-widget elementor-widget-spacer\" data-id=\"7841558\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ffe113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ffe113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1d5210\" data-id=\"a1d5210\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4bc849 elementor-widget elementor-widget-heading\" data-id=\"f4bc849\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Disclaimer<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e56d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e56d07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81089c2\" data-id=\"81089c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515e461 elementor-widget elementor-widget-text-editor\" data-id=\"515e461\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De uitkomsten van de benchmark kunnen alleen als richtlijn worden gebruikt, want er bestaat helaas geen gouden regel voor het perfecte verzendmoment en tijdstip. Daarom is het essentieel om je eigen data te analyseren en te blijven experimenteren. Test verschillende tijdstippen en dagen om te ontdekken wat het beste werkt voor jouw e-mailmarketing!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b531f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b531f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579897d\" data-id=\"579897d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cea36d elementor-widget elementor-widget-spacer\" data-id=\"3cea36d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96c5430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96c5430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58587b7\" data-id=\"58587b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-787d8a7 elementor-widget elementor-widget-heading\" data-id=\"787d8a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Doorklik ratio (CTR)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a9d79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a9d79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-667214e\" data-id=\"667214e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d7499 elementor-widget elementor-widget-text-editor\" data-id=\"18d7499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De CTR wordt gebruikt om te meten hoeveel ontvangers daadwerkelijk op een linkje klikken in je verzonden mail. Aan de hand van deze KPI is dus goed te meten of de ontvangers de content relevant en interessant vinden. In 2024 is de gemiddelde CTR in de reisbranche aanzienlijk gestegen naar <strong>5,44%<\/strong>, terwijl dit in 2023 nog 2,27% was.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Een mogelijke verklaring voor deze stijging kan zijn dat er minder mails naar inactieve ontvangers worden verzonden, ofwel door de marketeer zelf, ofwel door het beleid van de e-mail clients. E-mail clients, zoals Gmail, filteren inactieve gebruikers (die zes maanden lang geen e-mails hebben geopend) steeds vaker uit. Dit leidt automatisch tot een hogere CTR. Wil je meer weten over het beleid van e-mail clients zoals Gmail en Yahoo? <\/span><a href=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mailtechniek-op-orde-een-must-in-het-tijdperk-van-striktere-e-mail-clients\"><span style=\"font-weight: 400;\">Lees dan ons blog<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0 <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">De gemiddelde CTR in de reisbranche ligt nu hoger<\/span> <span style=\"font-weight: 400;\">dan het gemiddelde over alle sectoren (<\/span><b>5,44% vs 5,05%) <\/b><span style=\"font-weight: 400;\">en dat is een positieve ontwikkeling! In 2023 lag dit nog een stuk lager (2,27% vs 2,82%). Dit betekent dat de reisbranche een behoorlijke groei in CTR heeft doorgemaakt.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2710def elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2710def\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a00d66\" data-id=\"8a00d66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59f9ed elementor-widget elementor-widget-spacer\" data-id=\"c59f9ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2066b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2066b56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3c135f\" data-id=\"c3c135f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2b8ab5 elementor-widget elementor-widget-heading\" data-id=\"d2b8ab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conclusie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d9786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d9786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-723d20f\" data-id=\"723d20f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98aead3 elementor-widget elementor-widget-text-editor\" data-id=\"98aead3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Een belangrijke les uit deze benchmark is het belang van een sterke afleverstrategie. Het zou zonde zijn als zorgvuldig opgezette e-mailcampagnes niet in de inbox belanden. Daarnaast zien we een positieve trend in zowel de open ratio als de gemiddelde CTR. Hoewel hier nog geen definitieve conclusies aan verbonden kunnen worden, lijkt deze stijging grotendeels te komen door verzenders die hun e-maillijsten beter opschonen. Dit verbetert de afleverbaarheid en verhoogt automatisch de open- en doorklikratio&#8217;s.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">E-mailmarketing blijft dus een sterk kanaal om je doelgroep te bereiken. Overweeg eens om te testen met verschillende verzend tijdstippen en -dagen en analyseer of dit leidt tot een hogere open ratio of CTR. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Benieuwd hoe jouw e-mails presteren ten opzichte van de benchmark? Duik eens je rapportages in of neem <a href=\"https:\/\/wanderjourneys.com\/nl\/contact\">contact<\/a> met ons op!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffb79dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffb79dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1354e4d\" data-id=\"1354e4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04fded0 elementor-widget elementor-widget-button\" data-id=\"04fded0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.email-benchmark.com\/nl\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download volledige benchmark<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Het is weer zover! De Deployteq Benchmark 2025 is uitgebracht. Deze benchmark geeft inzicht in de gemiddelde open- en doorklikratio\u2019s over heel 2024, waarbij rekening is gehouden met verschillende sectoren \u00e9n de verschillen tussen B2B en B2C e-mails. Ook is er een aparte categorie met specifieke cijfers voor de reisbranche. In dit blog bekijken we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-mail Benchmark 2025 - Wander Journeys<\/title>\n<meta name=\"description\" content=\"Bekijk de e-mail benchmark 2025 met open- en doorklikratio\u2019s per sector, inclusief focus op de reisbranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail Benchmark 2025 - Wander Journeys\" \/>\n<meta property=\"og:description\" content=\"Bekijk de e-mail benchmark 2025 met open- en doorklikratio\u2019s per sector, inclusief focus op de reisbranche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025\" \/>\n<meta property=\"og:site_name\" content=\"Wander Journeys\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T09:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Untitled-design-2025-03-25T174841.549.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025#article\",\"isPartOf\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025\"},\"author\":{\"name\":\"roy\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966\"},\"headline\":\"E-mail Benchmark 2025\",\"datePublished\":\"2025-03-26T07:00:00+00:00\",\"dateModified\":\"2025-04-03T09:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025\"},\"wordCount\":835,\"publisher\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\"},\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/blog\/e-mail-benchmark-2025\",\"name\":\"E-mail Benchmark 2025 - 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