{"id":1149,"date":"2025-03-06T08:41:25","date_gmt":"2025-03-06T07:41:25","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1149"},"modified":"2025-06-03T13:09:28","modified_gmt":"2025-06-03T11:09:28","slug":"case-126-hogere-ctr-door-gepersonaliseerde-kerstcampagne-voor-de-kennemer-duincampings","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/case-126-hogere-ctr-door-gepersonaliseerde-kerstcampagne-voor-de-kennemer-duincampings","title":{"rendered":"Case: 126% hogere CTR door gepersonaliseerde kerstcampagne voor de Kennemer Duincampings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1149\" class=\"elementor elementor-1149\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-833875e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"833875e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0af3902\" data-id=\"0af3902\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a918a elementor-widget elementor-widget-text-editor\" data-id=\"79a918a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3 class=\"dark-text\">Wander Journeys wint Golden Case Award \ud83c\udfc6<\/h3><p><span style=\"font-weight: 400;\">De kerstcampagne die in samenwerking met <\/span><b>de Kennemer Duincampings<\/b><span style=\"font-weight: 400;\"> en <\/span><b>Studio Vi<\/b><span style=\"font-weight: 400;\"> is ontwikkeld, is bekroond met de Golden Case Award van Deployteq. Dankzij slimme personalisatie wist de Kennemer Duincampings waardevolle inzichten te verzamelen van hun gasten en realiseerden ze een hoger doorklikpercentage (CTR). De vakjury beoordeelde de inzendingen op:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u2022 Resultaat<\/b><span style=\"font-weight: 400;\">: impact op conversie, CTR en omzet <\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u2022 Creativiteit<\/b><span style=\"font-weight: 400;\">: hoe onderscheidend is de aanpak? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u2022 Innovatie<\/b><span style=\"font-weight: 400;\">: gebruik van slimme integraties of tooling<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">De case scoorde hoog op alle fronten. Uit het juryrapport: <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><i><\/i><i><span style=\"font-weight: 400;\">&#8220;Prachtig opgezet, mooie uitingen, leuk om te doen en veel data als resultaat.&#8221;<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\"> &#8220;De koppeling van interactieve content met automatische data-integratie is technisch sterk en zeer effectief ingezet.&#8221;<\/span><\/i><\/p><p>Lees hieronder de volledige case!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-784152c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"784152c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdad6cd\" data-id=\"fdad6cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bab407 elementor-widget elementor-widget-spacer\" data-id=\"9bab407\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38a5a18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38a5a18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7bd232\" data-id=\"b7bd232\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a891d1 elementor-widget elementor-widget-text-editor\" data-id=\"8a891d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Achtergrond<br \/><\/b><span style=\"font-weight: 400;\">Bij de<\/span> <span style=\"font-weight: 400;\">Kennemer Duincampings is het inmiddels traditie om gasten in de laatste week van het jaar te verrassen met een unieke gepersonaliseerde email-eindejaarsactie.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7807c3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7807c3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a79b8da\" data-id=\"a79b8da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c7e17 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47c7e17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dit jaar lag de uitdaging om met deze campagne niet alleen maar ludiek te zijn, maar ook om bruikbare data van gasten te verzamelen. De creatieve oplossing: een gepersonaliseerde kerstkaart die oud-gasten online zelf konden samenstellen op basis van hun verblijfsvoorkeuren.<\/span><\/p><p><span style=\"font-weight: 400;\">Aangezien de Kennemer Duincampings bestaat uit drie campings, moest iedere gast een e-mail ontvangen vanuit de camping waar hij of zij verbleef. En dat ook nog eens in de juiste taal (Nederlands, Duits of Engels). De mailcampagne stond gepland voor half december.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26000d5\" data-id=\"26000d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4225eb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e4225eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Manon-1-1024x577.png\" class=\"attachment-large size-large wp-image-1153\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Manon-1-1024x577.png 1024w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Manon-1-768x432.png 768w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Manon-1-1536x865.png 1536w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Manon-1.png 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2df1a3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df1a3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e872b\" data-id=\"31e872b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341cda5 elementor-widget elementor-widget-spacer\" data-id=\"341cda5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-471d930 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"471d930\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5578a63\" data-id=\"5578a63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-371f8f5 elementor-widget elementor-widget-text-editor\" data-id=\"371f8f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Doelstellingen<br \/><\/b><strong>1<\/strong>. <span style=\"font-weight: 400;\">Gasten op een originele en feestelijke manier verrassen om weer top of mind te zijn en een \u201cfeel good\u201d gevoel te geven.<br \/><\/span><span style=\"font-weight: 400;\"><strong>2.<\/strong> Meer inzicht krijgen in de voorkeuren van de gasten voor betere segmentatie in toekomstige nieuwsbrieven.<br \/><\/span><span style=\"font-weight: 400;\"><strong>3.<\/strong> Een zo hoog mogelijke click-through rate (CTR) realiseren, zodat zoveel mogelijk mensen een gepersonaliseerde kerstkaart zouden maken.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c3ccb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c3ccb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db3dbea\" data-id=\"db3dbea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f18e87 elementor-widget elementor-widget-spacer\" data-id=\"7f18e87\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71593ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71593ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45109b5\" data-id=\"45109b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d0083 elementor-widget elementor-widget-text-editor\" data-id=\"48d0083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>De uitdaging<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Het doel was om zoveel mogelijk informatie van gasten te verzamelen zonder dat zij dit als een vervelende vragenlijst zouden ervaren. Daarnaast moest de verzamelde data automatisch opgeslagen en gekoppeld worden aan de juiste ontvanger. Een extra uitdaging was om de stijl van de e-mail consistent te houden met de uitstraling van de landingspagina\u2019s. Tot slot moest de verblijfsdata uit het reserveringssysteem goed gekoppeld worden aan de juiste gast wat een uitdaging kan zijn vanwege ontbrekende of incomplete data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f561b89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f561b89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b64d3e1\" data-id=\"b64d3e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9737f39 elementor-widget elementor-widget-spacer\" data-id=\"9737f39\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12edd82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12edd82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d8626a9\" data-id=\"d8626a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866b5cc elementor-widget elementor-widget-text-editor\" data-id=\"866b5cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Aanpak<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Om de e-mail visueel aantrekkelijk te maken, werd een afbeelding ontworpen met een kerstbal als blikvanger, bedoeld om nieuwsgierigheid en interactie uit te lokken. De e-mails werden gepersonaliseerd door de voornaam van de ontvanger te gebruiken in de onderwerpregel en een unieke URL toe te voegen, waarmee de persoonlijke informatie encrypted werd meegestuurd. Hierdoor konden de antwoorden direct aan de juiste persoon worden gekoppeld. Ook was het hierdoor mogelijk om op de landingspagina iemands voornaam te tonen voor een persoonlijke aanspreking.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Om het succes van de campagne te garanderen, werd deze gefaseerd uitgerold. Eerst werd 30% van de mails verstuurd naar de oud-gasten om te monitoren of de servers de verkeersstroom aankonden en of alles vlekkeloos verliep. Twee uur later volgde de resterende 70%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-de73f08\" data-id=\"de73f08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d29edd elementor-widget elementor-widget-image\" data-id=\"5d29edd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/MAAK-jouw-eigen-kerstkaart-2024-mailing-design-3-1.png\" class=\"attachment-large size-large wp-image-1150\" alt=\"\" srcset=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/MAAK-jouw-eigen-kerstkaart-2024-mailing-design-3-1.png 600w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/MAAK-jouw-eigen-kerstkaart-2024-mailing-design-3-1-300x300.png 300w, https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/MAAK-jouw-eigen-kerstkaart-2024-mailing-design-3-1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-989cc7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"989cc7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2d07e0\" data-id=\"d2d07e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f501874 elementor-widget elementor-widget-spacer\" data-id=\"f501874\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd6e7c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd6e7c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ba435\" data-id=\"81ba435\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1b55c7 elementor-widget elementor-widget-text-editor\" data-id=\"f1b55c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Resultaten<br \/><\/b><span style=\"font-weight: 400;\"><strong>1.<\/strong> De reacties op de actie waren erg positief. Vooral de Duitse doelgroep reageerde enthousiast: zij hadden de hoogste CTR en maakten procentueel gezien het vaakst een persoonlijke kerstkaart.<br \/><\/span><span style=\"font-weight: 400;\"><strong>2.<\/strong> Bijna <\/span><b>50% van de klikkers<\/b><span style=\"font-weight: 400;\"> heeft daadwerkelijk een gepersonaliseerde kerstkaart samengesteld.<br \/><\/span><span style=\"font-weight: 400;\"><strong>3.<\/strong> De gemiddelde CTR lag <\/span><b>126% hoger<\/b><span style=\"font-weight: 400;\"> dan bij reguliere nieuwsbrieven, wat aantoont dat de campagne de interesse had van de ontvanger. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2def082 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2def082\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a2c18\" data-id=\"11a2c18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e3e491 elementor-widget elementor-widget-spacer\" data-id=\"3e3e491\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b40dd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b40dd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b346b00\" data-id=\"b346b00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d0ac49 elementor-widget elementor-widget-image\" data-id=\"4d0ac49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Wereld.png\" class=\"attachment-large size-large wp-image-1156\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98731be elementor-widget elementor-widget-text-editor\" data-id=\"98731be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Doelgroep<br \/><\/strong>De Duitse doelgroep reageerde het enthousiast op de actie<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-83bdb5f\" data-id=\"83bdb5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6039e19 elementor-widget elementor-widget-image\" data-id=\"6039e19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/CTR.png\" class=\"attachment-large size-large wp-image-1159\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42245fe elementor-widget elementor-widget-text-editor\" data-id=\"42245fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Reacties<br \/><\/strong>50% van de klikkers voltooide de kerstkaart<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8642a94\" data-id=\"8642a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a55082a elementor-widget elementor-widget-image\" data-id=\"a55082a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/03\/Increase.png\" class=\"attachment-large size-large wp-image-1162\" alt=\"Increase\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d4800 elementor-widget elementor-widget-text-editor\" data-id=\"80d4800\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Clickthrough rate<\/strong><br \/>Gemiddeld 126% hoger dan bij reguliere nieuwsbrieven<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eafc895 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eafc895\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35fa3f3\" data-id=\"35fa3f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6dda6b elementor-widget elementor-widget-spacer\" data-id=\"a6dda6b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec21b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ec21b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1a4e74\" data-id=\"f1a4e74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a77829d elementor-widget elementor-widget-text-editor\" data-id=\"a77829d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Conclusie<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">De gepersonaliseerde kerstkaartcampagne is zeker een succes te noemen. De speelse aanpak zorgden voor een hoge betrokkenheid, terwijl tegelijkertijd waardevolle inzichten over de gasten werden verzameld. Zo beantwoordden de deelnemers 8 tot 9 vragen (afhankelijk van de camping) over hun vakantievoorkeuren. De Kennemer Duincampings heeft hiermee opnieuw bewezen dat creativiteit en slimme e-mailmarketing hand in hand gaan.<br \/><br \/><\/span><\/p><p><b>Samenwerking<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Voor deze campagne werkten meerdere partijen samen:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>De Kennemer Duincampings <\/b><span style=\"font-weight: 400;\">is een organisatie met drie prachtige duincampings, drie restaurants en een high end hotelkamer in Noord-Holland. Camping Bakkum met Bakkum Bites, Camping Geversduin met Knoest eten en drinken, Camping de Lakens met Restaurant Gestrand en Watertoren Duin &amp; Bosch.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Studio VI Amsterdam<\/b><span style=\"font-weight: 400;\"> leverde een indrukwekkend design voor de landingspagina\u2019s waar gasten hun kerstkaart konden samenstellen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wander Journeys<\/b>, h\u00e9t e-mailmarketingbureau voor de reis -en recreatiebranche, maakte gebruik van de e-mailsoftware tool Deployteq voor de technische realisatie en data-integratie.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wander Journeys wint Golden Case Award \ud83c\udfc6 De kerstcampagne die in samenwerking met de Kennemer Duincampings en Studio Vi is ontwikkeld, is bekroond met de Golden Case Award van Deployteq. Dankzij slimme personalisatie wist de Kennemer Duincampings waardevolle inzichten te verzamelen van hun gasten en realiseerden ze een hoger doorklikpercentage (CTR). De vakjury beoordeelde de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case: 126% hogere CTR door gepersonaliseerde kerstcampagne voor de Kennemer Duincampings - Wander Journeys<\/title>\n<meta name=\"description\" content=\"Ontdek hoe de Kennemer Duincampings gasten verraste met een gepersonaliseerde eindejaarscampagne die niet alleen creatief was, maar ook waardevolle data opleverde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderjourneys.com\/nl\/blog\/case-126-hogere-ctr-door-gepersonaliseerde-kerstcampagne-voor-de-kennemer-duincampings\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: 126% hogere CTR door gepersonaliseerde kerstcampagne voor de Kennemer Duincampings - 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