{"id":1134,"date":"2025-02-25T15:48:51","date_gmt":"2025-02-25T14:48:51","guid":{"rendered":"https:\/\/wanderjourneys.com\/?p=1134"},"modified":"2025-08-26T08:28:57","modified_gmt":"2025-08-26T06:28:57","slug":"de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing","status":"publish","type":"post","link":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing","title":{"rendered":"De European Accessibility Act: wat betekent het voor e-mailmarketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1134\" class=\"elementor elementor-1134\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f47d284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f47d284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96363cd\" data-id=\"96363cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bcdcc6 elementor-widget elementor-widget-text-editor\" data-id=\"1bcdcc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Op 28 juni 2025 treedt de European Accessibility Act (EAA) in werking. Deze wetgeving heeft als doel digitale producten en diensten binnen de Europese Unie toegankelijker te maken voor mensen met een beperking. Dit heeft ook gevolgen voor e-mailmarketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64709f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64709f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4b2924\" data-id=\"c4b2924\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e7134 elementor-widget elementor-widget-spacer\" data-id=\"d7e7134\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-281ce2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"281ce2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9f0cc6\" data-id=\"c9f0cc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55ce944 elementor-widget elementor-widget-heading\" data-id=\"55ce944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Wat betekent de European Accessibility Act voor e-mailmarketing?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8360c73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8360c73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-425d4bb\" data-id=\"425d4bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e107764 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e107764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">E-mails moeten voor iedereen toegankelijk zijn, inclusief mensen met een visuele of motorische beperking. Het niet naleven van de EAA kan resulteren in boetes en reputatieschade voor je bedrijf. In Nederland kan de boete oplopen tot \u20ac100.000. Gemiddeld liggen de boetes tussen \u20ac25.000 en \u20ac50.000, afhankelijk van de overtreding. <a href=\"https:\/\/www.actionrocket.co\/blog\/european-accessibility-act-fines-per-country\">Bekijk hier<\/a> hoe dit in andere landen geregeld is. De EEA heeft betrekking op alle mailings omtrent aankopen en account informatie. Een standaard nieuwsbrief valt hier dus niet onder.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09c298d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09c298d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f3ae5a\" data-id=\"2f3ae5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae6c18 elementor-widget elementor-widget-spacer\" data-id=\"bae6c18\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f241ec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f241ec6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4120675\" data-id=\"4120675\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be022d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8be022d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Om aan de EAA te kunnen voldoen kijken we naar de richtlijnen die zijn opgesteld in de <strong>Web Content Accessibility Guidelines (WCAG)<\/strong>. De richtlijnen van de WCAG zijn gebaseerd op vier principes:<\/span><\/p><ol><li><b>Waarneembaar<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: de inhoud van je e-mail moet voor iedereen identificeerbaar zijn, dus auditieve of visuele hulpmiddelen moeten kunnen worden toegepast op jouw e-mails.<\/span><\/span><\/span><\/li><li><b>Bedienbaar<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: dit slaat op het gebruik van de e-mail; o.a. de klikbaarheid van CTA\u2019s. Webpagina\u2019s moeten bijvoorbeeld ook zonder muis bediend kunnen worden.<\/span><\/span><\/span><\/li><li><b>Begrijpelijk<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: zorg dat de informatie in je e-mail duidelijk en begrijpelijk is.<\/span><\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><b>Robuust<\/b>: een e-mail moet compatibel zijn met verschillende apparaten (telefoon, screenreaders, apple watch, etc).<\/span><\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d9c039e\" data-id=\"d9c039e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e890ad2 elementor-widget elementor-widget-image\" data-id=\"e890ad2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"244\" src=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/02\/Nieuwsbrief-banner-400-x-325-px-1.png\" class=\"attachment-large size-large wp-image-1135\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f8bcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f8bcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-908ceb4\" data-id=\"908ceb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8abfd44 elementor-widget elementor-widget-text-editor\" data-id=\"8abfd44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133482b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133482b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b02faa\" data-id=\"1b02faa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebf3ac9 elementor-widget elementor-widget-heading\" data-id=\"ebf3ac9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stappenplan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a15fc09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a15fc09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dde76f\" data-id=\"3dde76f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed4d5c elementor-widget elementor-widget-text-editor\" data-id=\"7ed4d5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Als marketeers kunnen we onze e-mails toegankelijker maken door de volgende richtlijnen aan te houden:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg voor leesbare tekst door helder taalgebruik, korte zinnen, tekst links uit te lijnen, voldoende regelafstand en gebruik te maken van kopjes. Maak daarnaast de font grootte schaalbaar. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linkjes in de tekst moeten omschrijvend zijn (Bijvoorbeeld: \u2018bekijk de 4-persoons lodge\u2019 in plaats van \u2018klik hier\u2019) en onderstreept, zodat het ook zonder kleurgebruik duidelijk is dat het om een link gaat.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg voor voldoende kleurcontrast. Gebruik de <\/span><a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\"><span style=\"font-weight: 400;\">WebAIM contrast checker<\/span><\/a><span style=\"font-weight: 400;\"> om te controleren of je aan de WCAG richtlijnen voldoet. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toegankelijke CTA&#8217;s: knoppen en linkjes moeten groot genoeg zijn zodat ze ook voor mensen met een motorische beperking makkelijk aan te klikken zijn.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Afbeeldingen moeten een omschrijvende alt-tekst hebben, of, indien ze enkel een decoratieve functie hebben, een lege alt meekrijgen (alt=\u201d\u201d). <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geef tabellen een role=\u201dpresentation\u201d of role=\u201dnone\u201d mee zodat de mail beter leesbaar is voor screenreaders. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gebruik semantische HTML (&lt;p&gt;, &lt;h2&gt;, etc) en de juiste HTML structuur.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zorg ervoor dat je e-mail responsive is, zodat ook op kleinere apparaten de weergave correct is.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-283315a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283315a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4f0613\" data-id=\"a4f0613\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7612f9f elementor-widget elementor-widget-text-editor\" data-id=\"7612f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-194aefa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"194aefa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0b3c59\" data-id=\"e0b3c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c9d476 elementor-widget elementor-widget-heading\" data-id=\"4c9d476\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-383b7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"383b7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7177fa\" data-id=\"b7177fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b21996 elementor-widget elementor-widget-text-editor\" data-id=\"3b21996\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De European Accessibility Act dwingt bedrijven om na te denken over inclusieve e-mailmarketing. Dit is niet alleen een wettelijke verplichting, maar ook een kans om een groter en diverser publiek te bereiken, wat kan resulteren in meer engagement en een loyalere database.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bekijk dus of jouw e-mails voldoen aan de toegankelijkheidseisen (laat je e-mail bijvoorbeeld eens voorlezen door een schermlezer) en pas ze waar nodig aan. Wacht hier niet te lang mee, want de EAA gaat al op 28 juni 2025 in werking!&nbsp;<\/span><span style=\"background-color: var(--bs-body-bg); text-align: var(--bs-body-text-align);\">Gebruik je een e-mailtemplate van Wander Journeys? Dan zit je helemaal goed: deze voldoet aan de EAA-richtlijnen!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weet je niet zeker of jouw e-mails (inclusief template) voldoen aan de nieuwe eisen? Neem dan <a href=\"https:\/\/wanderjourneys.com\/nl\/contact\">contact<\/a> met ons op. We helpen je graag. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-729ba0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"729ba0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-564b3c3\" data-id=\"564b3c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646c68d elementor-widget elementor-widget-spacer\" data-id=\"646c68d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Op 28 juni 2025 treedt de European Accessibility Act (EAA) in werking. Deze wetgeving heeft als doel digitale producten en diensten binnen de Europese Unie toegankelijker te maken voor mensen met een beperking. Dit heeft ook gevolgen voor e-mailmarketing. Wat betekent de European Accessibility Act voor e-mailmarketing? E-mails moeten voor iedereen toegankelijk zijn, inclusief mensen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De European Accessibility Act: wat betekent het voor e-mailmarketing? - Wander Journeys<\/title>\n<meta name=\"description\" content=\"Op 28 juni 2025 gaat de European Accessibility Act in. Ontdek wat deze wet betekent voor e-mailmarketing en hoe je je campagnes toegankelijk maakt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De European Accessibility Act: wat betekent het voor e-mailmarketing? - Wander Journeys\" \/>\n<meta property=\"og:description\" content=\"Op 28 juni 2025 gaat de European Accessibility Act in. Ontdek wat deze wet betekent voor e-mailmarketing en hoe je je campagnes toegankelijk maakt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\" \/>\n<meta property=\"og:site_name\" content=\"Wander Journeys\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T14:48:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T06:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/02\/Nieuwsbrief-banner-400-x-325-px-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"244\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\"},\"author\":{\"name\":\"roy\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966\"},\"headline\":\"De European Accessibility Act: wat betekent het voor e-mailmarketing?\",\"datePublished\":\"2025-02-25T14:48:51+00:00\",\"dateModified\":\"2025-08-26T06:28:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\"},\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\",\"name\":\"De European Accessibility Act: wat betekent het voor e-mailmarketing? - Wander Journeys\",\"isPartOf\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#website\"},\"datePublished\":\"2025-02-25T14:48:51+00:00\",\"dateModified\":\"2025-08-26T06:28:57+00:00\",\"description\":\"Op 28 juni 2025 gaat de European Accessibility Act in. Ontdek wat deze wet betekent voor e-mailmarketing en hoe je je campagnes toegankelijk maakt.\",\"breadcrumb\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wanderjourneys.com\/nl\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De European Accessibility Act: wat betekent het voor e-mailmarketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#website\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/\",\"name\":\"Wander Journeys\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wanderjourneys.com\/nl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#organization\",\"name\":\"Wander Journeys\",\"url\":\"https:\/\/wanderjourneys.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg\",\"contentUrl\":\"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg\",\"width\":140,\"height\":40,\"caption\":\"Wander Journeys\"},\"image\":{\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966\",\"name\":\"roy\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De European Accessibility Act: wat betekent het voor e-mailmarketing? - Wander Journeys","description":"Op 28 juni 2025 gaat de European Accessibility Act in. Ontdek wat deze wet betekent voor e-mailmarketing en hoe je je campagnes toegankelijk maakt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing","og_locale":"nl_NL","og_type":"article","og_title":"De European Accessibility Act: wat betekent het voor e-mailmarketing? - Wander Journeys","og_description":"Op 28 juni 2025 gaat de European Accessibility Act in. Ontdek wat deze wet betekent voor e-mailmarketing en hoe je je campagnes toegankelijk maakt.","og_url":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing","og_site_name":"Wander Journeys","article_published_time":"2025-02-25T14:48:51+00:00","article_modified_time":"2025-08-26T06:28:57+00:00","og_image":[{"width":300,"height":244,"url":"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2025\/02\/Nieuwsbrief-banner-400-x-325-px-1.png","type":"image\/png"}],"author":"roy","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing#article","isPartOf":{"@id":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing"},"author":{"name":"roy","@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966"},"headline":"De European Accessibility Act: wat betekent het voor e-mailmarketing?","datePublished":"2025-02-25T14:48:51+00:00","dateModified":"2025-08-26T06:28:57+00:00","mainEntityOfPage":{"@id":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing"},"wordCount":547,"publisher":{"@id":"https:\/\/wanderjourneys.com\/nl\/#organization"},"articleSection":["Geen onderdeel van een categorie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing","url":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing","name":"De European Accessibility Act: wat betekent het voor e-mailmarketing? - Wander Journeys","isPartOf":{"@id":"https:\/\/wanderjourneys.com\/nl\/#website"},"datePublished":"2025-02-25T14:48:51+00:00","dateModified":"2025-08-26T06:28:57+00:00","description":"Op 28 juni 2025 gaat de European Accessibility Act in. Ontdek wat deze wet betekent voor e-mailmarketing en hoe je je campagnes toegankelijk maakt.","breadcrumb":{"@id":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wanderjourneys.com\/nl\/blog\/de-european-accessibility-act-wat-betekent-het-voor-e-mailmarketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wanderjourneys.com\/nl"},{"@type":"ListItem","position":2,"name":"De European Accessibility Act: wat betekent het voor e-mailmarketing?"}]},{"@type":"WebSite","@id":"https:\/\/wanderjourneys.com\/nl\/#website","url":"https:\/\/wanderjourneys.com\/nl\/","name":"Wander Journeys","description":"","publisher":{"@id":"https:\/\/wanderjourneys.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wanderjourneys.com\/nl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/wanderjourneys.com\/nl\/#organization","name":"Wander Journeys","url":"https:\/\/wanderjourneys.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg","contentUrl":"https:\/\/wanderjourneys.com\/wp-content\/uploads\/2023\/09\/wander-journeys-logo.svg","width":140,"height":40,"caption":"Wander Journeys"},"image":{"@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wanderjourneys.com\/nl\/#\/schema\/person\/cb3f26b128927f50e2b92473fde69966","name":"roy"}]}},"_links":{"self":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/posts\/1134"}],"collection":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":0,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/posts\/1134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/categories?post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wanderjourneys.com\/nl\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}